Channel Marketing Manager

Location: Hybrid role out of Waltham, MA or Pittsburgh, PA. Relocation assistance is not provided. Must be legally authorized to work in the United States without sponsorship and able to pass a comprehensive background check, including a drug screening.

About the role

As part of the Thermo Fisher Scientific team, you’ll partner cross-functionally to develop key business strategies and drive Omni-channel execution for revenue-generating activities for the Fisher Healthcare business. You will collaborate with Data Science, Digital, and Portfolio Marketing teams to identify attractive customer segments and build strategies based on each customer’s purchasing journey. This role requires strong experience in content creation, campaign development, and marketing platforms across email, social, and on-site tactics.

Responsibilities

• Partner with Data Science, Digital, and Portfolio Marketing teams to build key strategies across customer groups (Suppliers, GPOs, IDNs, etc.).
• Understand funnel generation activities and develop strategic plans for revenue attainment with cross-functional teams.
• Identify key Omni-channel activities based on customer segmentation and implement tactics across the sales funnel.
• Ensure timely transfer of leads into Salesforce.com, ideally through an automated process.
• Lead and collaborate with functional partners to create needs-based value propositions, messaging, targeted personas, and content generation.
• Drive the development and use of data-centric segmentation and targeting capabilities to improve channel effectiveness.
• Activate audiences for Omni-channel tactics, including tradeshows, paid search, on-site merchandising, email, webinars, and social media.
• Develop and implement strategic plans across multiple channels, such as tradeshows, customer presentations, paid search, website optimization, on-site merchandising, webinars, and social media.
• Continuously assess Omni-channel performance to improve process efficiency, quality, customer satisfaction, and capability advancement.
• Define critical metrics and measure performance across channels to assess key performance indicators (quality, cost, speed of delivery).
• Optimize Omni-channel strategy using commercial feedback, voice of customer insights, analytics, and platforms like Criteo.
• Deliver sophisticated projects with measurable results and drive next-generation implementations, focusing on automation initiatives like generative AI.
• Partner in creating and coordinating new wireframe templates and creative elements for email and generative digital messaging.
• Plan, implement, and analyze test campaigns.
• Lead financial/budget planning, forecasting, and determine budget requirements for enablement activities.
• Build and optimize regularly scheduled, ad hoc, and automated email and push campaigns.
• Use data and customer analytics to improve customer engagement across all Omni-channel activities using Data Science and retargeting applications.

Requirements

• 7+ years of marketing, agency, or B2B/B2C marketing experience.
• Bachelor’s degree required; MBA or postgraduate degree a plus.
• Experience in life science, medical devices, and healthcare preferred.
• Excellent critical thinking skills, data-driven decision-making, and a passion for improvement.
• Exceptional communication skills and ability to work independently to achieve results.

Benefits

• Comprehensive Total Rewards package, including:
  • Choice of national medical, dental, and vision plans, including health incentive programs.
  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).
  • Accident, life, short-term, and long-term disability insurance.
  • Retirement and savings programs, including a competitive 401(k) U.S. retirement savings plan.
  • Employees’ Stock Purchase Plan (ESPP) with the opportunity to purchase company stock at a discount.
• Annual incentive plan bonus scheme based on company, team, and individual performance.

Pay

The estimated salary range for this position based in Massachusetts is $103,100.00–$154,700.00.

Schedule

Standard (Mon–Fri), office-based with hybrid flexibility.