Inbound Marketing Manager

Responsibilities

• Develop a strong understanding of our client’s services, competition, industry, and marketing goals and objectives and contribute to developing the strategic marketing for their company.
• Actively brainstorm, propose, and implement new ideas for inbound marketing campaigns.
• Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, email campaigns, and events to grow customer acquisition.
• Drive and execute large scale paid campaigns across Google Marketing Platforms (Google Ads, GDN, YouTube, DV360) and Social channels (Facebook, Instagram, LinkedIn, Twitter, and others)
• Write various marketing materials, including web pages, conversion assets, blog posts, emails, social media content, and more.
• Build and manage our active content/editorial calendar.
• Support the content writing, graphics, and sales team to achieve marketing and sales timelines and overall performance goals.
• Measure the effectiveness of campaigns against agreed key performance indicators (KPIs) and present reporting to the team.
• Understand analytics and data, and use them to create effective content strategies.
• Manage projects with content writers, design team, and website development team.
• Analyze, review and present Monthly/Quarterly Business Reviews to stakeholders and recommend growth areas for the account.

Requirements

• You will have a minimum of 5 years of experience working as an Inbound Marketer or equivalent.
• You must have a Portfolio of prior content to share across three mediums (i.e. blogs, videos, e-books, webinars, etc.)
• You must have an excellent understanding of writing, editing tools, and rules, including punctuation and grammar, as well as brand guidelines and consistent voice.
• You must have strong project management skills alongside a flair for entrepreneurialism.
• You will need to be friendly, knowledgeable, and have an acute eye for detail.
• You must have high-level written and verbal skills and client-facing solid presentation skills.
• You must demonstrate the ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI.
• You will have a bachelor’s degree (or higher) in Marketing, Journalism (or equivalent).

Career Opportunities

• Rapid careers evolution: Inbound Marketing Director, Growth Director, Head of Growth…
• Equity opportunity in the company

Benefits

• Competitive base salary based on experience
• Bonus incentives for achieving goals metrics up to a 50% of base salary in additional cash compensation available
• Three weeks Paid Time Off 2 -vacation and 1 Sick to start
• Health insurance
• Career training and learning opportunities
• Weekly happy hours
• Quarterly company events
• A great team and office in Los Angeles!