Marketing Manager - Glenville, NY

About the role

The Marketing Manager reports to the SVP & CRBO and oversees the development and execution of marketing plans that align with Trustco Bank's strategic goals and brand identity. This role involves leading marketing campaigns, managing community engagement initiatives, and coordinating with various departments to support product launches and market expansion.

Responsibilities

• Develop and execute a comprehensive annual marketing plan that aligns with Trustco Bank’s strategic goals and brand identity.
• Lead the creation and implementation of marketing campaigns, ensuring consistency with our brand standards and commitment to excellence.
• Oversee advertising, promotions, and communication efforts—always maintaining compliance with regulatory standards and reinforcing Trustco’s trusted reputation.
• Manage community engagement initiatives, including branch events, sponsorships, and donation requests, fostering strong local relationships.
• Design compelling advertising materials that reflect Trustco Bank’s branding elements, such as our signature logo, color palette, and messaging tone of trust and stability.
• Collaborate across departments to coordinate marketing activities that support product launches and market expansion.
• Monitor market trends and conduct research to identify opportunities for growth, innovation, and community impact.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; equivalent experience accepted.
• Proven supervisory and leadership experience.
• Excellent verbal and written communication skills.
• Strong organizational skills with the ability to manage multiple projects under tight deadlines.
• Proficiency in Microsoft Office Suite, especially Excel and Word.
• Ability to work independently and collaboratively within a team.

Preferred Qualifications

• Master’s degree in Marketing or a related discipline.
• Previous experience in financial services or community banking marketing.

Physical Demands

• Moves boxes of promotional products and marketing materials.
• Lifts, transports and setups promotional displays.
• Able to communicate both in person and/or by telephone.

Schedule

Full-time, Office hours Monday – Friday, 8:30 am – 5:00 pm. Flexibility for evening and weekend events as required. Occasional travel using personal vehicle, with occasional overnight stays. Valid driver’s license required.

Benefits

Trustco Bank offers a competitive compensation and benefits package that includes: medical, dental and vision insurance, a health savings account with an annual employer contribution, a 401(k)-retirement plan with generous employer match, paid time off plus 11 paid federal holidays, training and professional development programs, tuition reimbursement, reduced fees and rates on certain loan products, and much more!

Pay

$75,000 - $95,000 starting salary, commensurate with experience.

Schedule

Full-time, Office hours Monday – Friday, 8:30 am – 5:00 pm. Flexibility for evening and weekend events as required. Occasional travel using personal vehicle, with occasional overnight stays. Valid driver’s license required.