Marketing Lead: Brand Units

Brand Building for Acquired Companies

• Define and document brand voice, visual direction, and messaging architecture in partnership with our brand design team.
• Audit the website, social profiles, and existing collateral. Build a prioritized fix list. Ship the fixes.
• Develop positioning that reflects how Deaf and Hard of Hearing people actually want to be talked to and talked about.
• Apply the same playbook to future acquired brands as they join the Piedmont Global portfolio.

Multi-Channel Content Production

• Maintain a quarterly content calendar tied to pipeline priorities, policy moments, and the community's calendar of advocacy events.
• Produce blog content, white papers, case studies, social posts, and email newsletters.
• Repurpose every major piece into derivative assets across channels: one webinar becomes a blog post, four LinkedIn posts, a newsletter feature, and a sales one-pager.
• Make content accessible by default: captioned video, ASL overlay where appropriate, and plain-language summaries.

Lifecycle Marketing & Engagement Automation

• Build and maintain HubSpot nurture sequences tied to content downloads, webinar registrations, and high-intent page visits.
• Work with RevOps to configure engagement scoring so the sales team knows which contacts are warming up.
• Monitor social engagement and route follow-up where it makes sense.
• Run customer marketing programs: upsell sequences, retention touches, and win-back flows.

Events & Community Presence

• Own the event calendar across conferences, sponsorships, partner events, and advocacy moments.
• Cook up logistics, materials, and pre- and post-event marketing in partnership with the greater marketing team.
• Identify speaking, sponsorship, and advocacy opportunities that match the brand and audience.
• Build relationships with Deaf-led organizations and community partners that can amplify the brand's voice.

Sales Enablement & Customer Marketing

• Build sales decks, capability statements, and one-pagers tailored to the brand's verticals.
• Develop customer case studies that show how the brand solves the actual problems schools, hospitals, courts, and employers face.
• Run upsell and cross-sell campaigns into the existing customer base.
• Partner with sales to keep messaging tight, current, and aligned with what's working in the field.