Brand & Marketing Lead

Responsibilities

• Shape Zypsy’s brand narrative for the year - visually and editorially
• Maintain a consistent, high-taste visual identity across all marketing channels
• Direct and collaborate closely with designers to produce high-quality creative
• Own Zypsy’s point of view across design, startups, and product storytelling
• Craft polished, founder-relevant insights for social, newsletters, blogs, and podcasts
• Turn Zypsy’s work and philosophy into clear, resonant storytelling
• Run the full content engine, including:
• Social media (LinkedIn, X, IG, TikTok if needed)
• Newsletter (ie. Designing Robotics)
• Blogs & long-form editorial
• Podcast creation, production, and distribution
• Build efficient processes for producing and shipping content consistently
• Manage and uplevel a team of designers + marketing ops
• Expand Zypsy’s presence in the startup and design ecosystem
• Build co-marketing and content opportunities with:
• VCs
• Webflow, Framer, and other platform partners
• Founders, creators, ecosystem operators
• Identify moments to amplify Zypsy’s influence and reach

Qualifications

• 5–8 years in blended roles across design + marketing
• A portfolio that demonstrates strong design craft or creative direction
• Ability to lead a team and deliver high-quality creative at speed
• Deep understanding of the startup ecosystem (products, fundraising, founder mindset)
• Ability to translate complex ideas into beautiful and clear content
• Strong balance of strategy and hands-on execution
• Experience building end-to-end content engines (social, editorial, podcast, etc.)