Brand & Marketing Lead

Job Overview

We are seeking a Brand and Marketing Lead to define TerraFirma's narrative, manage the marketing budget, and orchestrate our story across various channels and key moments.

Responsibilities

• Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high quality bar
• Own the marketing budget and build the function through contractors, agencies, and eventual hires
• Plan and execute major announcements and launches across press, social, and owned channels
• Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media
• Translate technical work into stories that attract talent, partners, customers, and investors

Basic Qualifications

• 3 or more years of experience in brand, marketing, creative direction, communications, or related roles
• Proven experience owning brand or marketing strategy end to end
• Experience managing budgets and external partners (agencies, contractors, freelancers)
• Demonstrated success launching campaigns, announcements, or brands
• Strong understanding of modern media, social platforms, and distribution
• Experience working in or adjacent to technical, industrial, or hardware driven companies

Preferred Skills & Experience

• Experience in robotics, construction, aerospace, defense, or deep tech
• A strong network across media, creators, and brand agencies
• Ability to direct production without needing to personally shoot or edit
• Evidence of building cultural relevance around technical products

Additional Requirements

• Must be willing to work on site in Austin, TX
• Comfortable operating in a fast-paced, scrappy startup environment
• Willing to work irregular hours around launches, announcements, and critical moments
• Portfolio, campaigns, or brands you have built are required (not just a resume)

Compensation & Benefits

Base compensation will vary based on factors such as relevant experience and education. Salaries and leveling will be determined on a case-by-case basis if an offer is extended. Our total compensation package also includes equity in TerraFirma. Relocation packages are available to help cover moving costs, if applicable.