Growth Marketing & Brand Lead

About the role

The ideal candidate will lead consumer growth and brand efforts at Striv, a startup developing wearable performance technology. They will be responsible for shaping the company's external voice, driving customer acquisition, and managing the entire marketing funnel.

Responsibilities

• Own and improve Striv’s marketing funnel across awareness, consideration, conversion, engagement, and advocacy.
• Lead growth campaigns across paid, owned, earned, and community-led channels.
• Run experiments across messaging, landing pages, creative, email, offers, audience targeting, and acquisition channels to improve conversion.
• Define and track core marketing metrics such as traffic, conversion rate, CAC, customer growth, revenue contribution, email engagement, channel quality, and funnel performance.
• Use data and customer feedback to identify drop-offs, refine messaging, and prioritize the highest-leverage growth opportunities.
• Shape Striv’s external voice across the website, email, social, campaigns, podcasts, customer materials, and launch moments.
• Translate product thinking, movement data, technical proof, and customer stories into clear narratives that runners and movement-health customers can understand.
• Write and manage high-quality campaign copy, product pages, emails, customer stories, educational content, and campaign messaging.
• Work with designers, video editors, freelancers, agencies, and other external partners to produce strong creative quickly.
• Maintain a high bar for clarity, taste, accuracy, and credibility across all customer-facing communication.
• Own and evolve Striv’s lifecycle marketing across email, CRM, customer education, engagement, and reactivation.
• Design clear customer journeys from first touch to purchase, onboarding, continued engagement, and advocacy.
• Identify and manage creators, athletes, coaches, runners, clinicians, and movement-health voices who can help Striv reach the right audiences.
• Develop creator and community campaigns around product education, customer stories, demo experiences, and product proof.
• Help turn customers, partners, and community members into credible advocates for Striv.
• Own and improve Striv’s marketing operating rhythm across campaign planning, content calendars, creative testing, reporting, and performance reviews.
• Build clear briefs, timelines, dashboards, and feedback loops that help the team move faster and make better decisions.
• Work closely with the founding team, product, design, business development, engineering, and external contractors to move campaigns from idea to shipped work.
• Create enough structure for the marketing function to scale as the company grows.

Requirements

• 4+ years of experience in growth marketing, brand marketing, lifecycle marketing, product marketing, or integrated marketing.
• Experience in a role such as Marketing Manager, Growth Lead, Brand Marketing Manager, Product Marketing Manager, Senior Marketing Associate, or similar.
• Experience growing audiences, customers, or revenue for a consumer fitness, health, sports, wearable, hardware, performance, or community-led brand.
• Strong writing ability and the ability to translate technical products into clear customer-facing language.
• Experience leading campaigns from strategy through execution, measurement, and iteration.
• Strong understanding of funnel conversion, paid acquisition, CRM, lifecycle marketing, content strategy, and campaign planning.
• Strong creative taste across messaging, content, visual presentation, and brand experience.
• Comfortable working in an early-stage environment with ambiguity, speed, and limited resources.
• Strong cross-functional operator who can work closely with founding team, product, design, engineering, business development, and external partners.

Qualifications

• Deep familiarity with running, sports, recovery, performance, or movement health.
• Experience marketing a technical product to mainstream consumers.
• Experience with creator-led content, customer testimonials, UGC, short-form video, or community-led growth.
• Comfort working with a founding team and turning rough ideas into polished external narratives.
• Experience helping an early product grow into a broader consumer brand.

Skills

• Strong writing ability and the ability to translate technical products into clear customer-facing language.
• Experience leading campaigns from strategy through execution, measurement, and iteration.
• Strong understanding of funnel conversion, paid acquisition, CRM, lifecycle marketing, content strategy, and campaign planning.
• Strong creative taste across messaging, content, visual presentation, and brand experience.
• Comfortable working in an early-stage environment with ambiguity, speed, and limited resources.
• Strong cross-functional operator who can work closely with founding team, product, design, engineering, business development, and external partners.

Benefits

• Competitive salary and equity.
• Health insurance.
• 401(k) plan.
• Flexible, remote-friendly work environment.
• Opportunity to work directly on real-world human movement data, wearable sensors, and applied ML systems.
• Small, high-caliber team with high ownership, fast product iteration, flexible working style, and a supportive, low-ego culture.