Growth & Marketing Strategy Lead

Demand Generation

You will lead the development and execution of integrated marketing initiatives that:

• generate measurable pipeline growth
• strengthen market positioning
• improve operational efficiency
• translate complex ideas into clear, compelling narratives

Narrative & Positioning

You will help shape and operationalize Paradigm Life’s messaging, positioning, and thought leadership.

AI-Enabled Marketing Operations

You will implement AI-assisted workflows and systems that improve speed, quality, and scalability.

Marketing Process Leadership

You will create structure, prioritization, and operational clarity across campaigns and initiatives.

Performance Optimization

You will use data, attribution, and funnel insights to improve campaign effectiveness and business outcomes.

Required Experience

• 5+ years leading multi-channel marketing initiatives
• Experience owning measurable business outcomes
• Strong strategic communication and messaging ability
• Proven campaign and demand generation leadership
• Experience operating in fast-moving or evolving environments
• Comfort using AI tools and workflow automation in marketing

Core Traits

• Think strategically and execute decisively
• Create clarity in ambiguity
• Communicate directly and intelligently
• Take ownership without waiting for permission
• Naturally improve the systems around you

This Role Is NOT For You If...

• You need excessive direction before acting
• You avoid accountability tied to results
• You resist AI-enabled ways of working
• You struggle managing competing priorities
• You prefer coordination over ownership

About Paradigm Life

Paradigm Life helps clients build financial certainty, independence, and long-term legacy through principle-based financial strategies. We believe wealth should create freedom and alignment, not confusion or fragmentation. We are building a technology-enabled, human-centric company designed to scale trusted guidance without sacrificing meaningful relationships or strategic thinking.

Application Process

Candidates should be prepared to discuss:

• measurable marketing outcomes they personally drove
• examples of AI integration into workflows
• how they approach ambiguity and prioritization
• how they would approach their first 90 days in this role