Growth Marketing Lead

What You’ll Do

• Own growth strategy end-to-end — set the roadmap for user acquisition and engagement, and be accountable for the numbers behind it.
• Build and lead the team — hire, onboard, and manage the growth marketers, creators, and specialists needed to scale aggressively.
• Run paid acquisition across Meta (Facebook/Instagram), Google Ads, TikTok Ads, TikTok Shop, X Ads, and other platforms as they become relevant.
• Drive organic and creator-led growth through UGC and clipping strategies — sourcing, briefing, and scaling content that performs.
• Generate and test ideas constantly — you're not waiting for a brief, you're bringing the brief.
• Partner closely with Legal and General Counsel to make sure every growth strategy and campaign fits within our compliance framework — non-negotiable given the regulatory environment we operate in.
• Report on and iterate against performance — kill what doesn't work, scale what does, fast.

What We're Looking For

• A few years of experience scaling a consumer product — as a growth hacker/marketer inside a consumer app (social, health/fitness, consumer fintech, mobile gaming), or at an agency that ran growth for products like these.
• Hands-on channel experience with UGC, clipping/content strategies, and paid social/search (Meta, Google, TikTok, X).
• A scrappy, high-energy operator mindset — you're hungry, hands-on, and thrive in a fast-paced, resource-lean environment where you're building the playbook as you go, not just running someone else's.
• Comfort with ambiguity and pace — you don't need a fully mapped org or process to start moving.
• Nice to Have:
• Crypto experience — as a retail trader, or through work at a crypto startup or larger crypto company.
• TradFi experience — exposure to how growth, marketing, or compliance works in traditional finance.
• Experience working alongside legal/compliance teams on regulated or sensitive marketing content.