Lead Product Marketing

About the role

The position requires office presence of a minimum of 5 days per week and is only located in the locations posted: El Segundo, CA or Dallas, TX or Atlanta, GA.

Responsibilities

• Lead full 360° marketing execution for wireless product features, with a focus on enhanced connectivity solutions
• Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
• Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, retail, and more) to ensure seamless execution across all channels
• Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
• Leverage data-driven insights and customer research to inform positioning and optimize campaigns
• Champion the customer—ensuring every initiative puts the customer experience and value first
• Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
• Monitor performance, analyze results, and continuously iterate for improvement
• Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space

Qualifications

• Strategic, customer-first mindset
• Experience in product marketing or a related field
• Strong analytical and creative storytelling skills
• Ability to partner effectively across multiple functions
• Excellent communication and collaboration abilities
• Results-oriented with a track record of driving successful marketing initiatives

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Schedule

Weekly Hours: 40
Time Type: Regular

Pay

Earn between $128,400.00 - $215,800.00 USD Annual.