DirectJobHub
Jobs · Marketing · California

Lead Product Marketing

AT&T · El Segundo, CA · 1 wk ago
On-siteMarketing$144k–$216k/yrFull-time

About the role

The Lead Product Marketing Manager will lead the full 360° marketing execution for enhanced wireless solutions and connectivity features. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership.

Responsibilities

  • Lead full 360° marketing execution for wireless product features, with a focus on enhanced connectivity solutions

  • Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions

  • Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, retail, and more) to ensure seamless execution across all channels

  • Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact

  • Leverage data-driven insights and customer research to inform positioning and optimize campaigns

  • Champion the customer—ensuring every initiative puts the customer experience and value first

  • Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage

  • Monitor performance, analyze results, and continuously iterate for improvement

  • Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space

Qualifications

  • Minimum 5 days per week office presence required

  • Experience in product marketing, preferably in a fast-paced environment

  • Strong analytical and creative skills

  • Excellent cross-functional collaboration and leadership abilities

  • Ability to develop compelling customer stories and value propositions

  • Experience with data-driven insights and customer research

  • Proven ability to execute marketing strategies and campaigns

Skills

  • Strategic thinking and planning

  • Customer-centric approach

  • Data analysis and interpretation

  • Collaborative problem-solving

  • Effective communication and presentation skills

  • Marketing automation tools proficiency

  • Project management skills

Benefits

  • Medical/Dental/Vision coverage

  • 401(k) plan

  • Tuition reimbursement program

  • Paid Time Off and Holidays

  • Paid Parental Leave

  • Paid Caregiver Leave

  • Additional sick leave beyond what state and local law require

  • Adoption Reimbursement

  • Disability Benefits (short term and long term)

  • Life and Accidental Death Insurance

  • Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)

  • Handling/Proximity to Sensitive Information

Pay

$128,400.00 - $215,800.00 USD Annual

Schedule

Regular, Full-Time

Similar jobs