Jobs · Marketing · New York

Marketing Lead

Thera · New York, NY · 2 days ago
On-siteMarketingFull-time

Top of funnel demand generation

  • Paid ads across search, social, and new channels
  • In-person events, field marketing, and partnerships
  • Product launches and new product storytelling

Brand voice, messaging, and positioning

  • Creative experiments including stunts and viral moments
  • Brand voice, messaging, and positioning

What Success Looks Like

  • Consistent inbound leads that convert
  • Clear link between marketing and pipeline
  • Events that drive real conversations, not just swag
  • Fast launches with real customer pull
  • A brand people recognize and talk about

About You

  • 4 to 7+ years in marketing, ideally at fast-moving startups
  • Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
  • Strong storyteller with a sharp instinct for brand voice
  • Comfortable owning experiments end-to-end
  • Bias toward action, speed, and high standards

You Are Not a Good Fit

  • If you want a pure management role or need a big team to operate
  • If you avoid ambiguity or measurable outcomes
  • If you're not willing to be in-person in NYC

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