Marketing Lead

Overview

This position is for a Marketing Lead at Infracost. The role involves developing and executing marketing strategies, managing the marketing function, and creating and maintaining marketing content.

About the role

You will work directly with the CEO and co-founder, Hassan, and collaborate with the entire team, including engineering, product, and sales. You will be responsible for pulling people in to do demos, webinars, write content, and attend events.

Responsibilities

• Managing the end to end of our marketing function
• Looking after, and iterating on the Marketing funnel and KPI dashboard
• Owning our marketing strategy, and driving customer acquisition
• Creating and owning the marketing calendar
• Working across the company to create collateral, videos, and bring together events
• Be up for building a small and powerful team once settled in

Requirements

• 5+ years of B2B marketing experience, ideally in SaaS or developer tools
• Proven ability to own and drive pipeline as a solo marketer and small team
• Strong project management experience running email campaigns, GTM campaigns, sales enablement
• Bias toward action; you'd rather ship something imperfect and iterate than wait for perfect
• Comfortable marketing to technical audiences — you don't need to be an engineer, but you need to earn their respect
• Strong writer who can produce clear, credible copy across formats (website, email, long-form, social)
• Hands-on with marketing tools. We currently use Close as our CRM (easy to learn), CommonRoom, Google Analytics, Mailchimp etc.
• Experience with FinOps, developer tools, DevOps, or cloud infrastructure is a strong plus

Qualifications

• Proven ability to own and drive pipeline as a solo marketer and small team
• Strong project management experience running email campaigns, GTM campaigns, sales enablement
• Bias toward action; you'd rather ship something imperfect and iterate than wait for perfect
• Comfortable marketing to technical audiences — you don't need to be an engineer, but you need to earn their respect
• Strong writer who can produce clear, credible copy across formats (website, email, long-form, social)
• Hands-on with marketing tools. We currently use Close as our CRM (easy to learn), CommonRoom, Google Analytics, Mailchimp etc.
• Experience with FinOps, developer tools, DevOps, or cloud infrastructure is a strong plus

Skills

• Customer-centric approach
• Ability to wear multiple hats
• Strategic thinking and hands-on execution
• Ability to work under tight deadlines
• Technical understanding and comfort with marketing to technical audiences
• Strong writing and content creation skills
• Experience with marketing tools and platforms
• Experience with FinOps, developer tools, DevOps, or cloud infrastructure

Benefits

• Fully remote team
• Two meetups a year
• Employee-friendly equity terms, including a 10 year exercise window
• 401k matching (US)
• Health, dental, and vision insurance (US)
• 31 days paid leave per year (includes national holidays)
• 12 weeks paid parental leave
• 25 minute initial chat
• 55 minute chat with Hassan (CEO and co-founder)
• 55 minute chat with Andre (our content marketing contractor) and Robby (our sales lead)
• 30 minute chat with Ali and Alistair (co-founders)
• Reference checks and let’s get you the offer!