Marketing Field Specialist / 4952 / Ridgeland

Summary

Supports the Association within the Marketing team by directly assisting branches with marketing support, lead management, content creation, and event coordination.

Branch Marketing Support

• Serve as primary marketing contact for approximately 10 - 13 branches within an assigned territory
• Conduct monthly meetings with assigned VPL's to identify priorities and branch needs
• Visit each assigned branch a minimum of twice annually
• Build relationships with branch managers, lending staff, and regional leadership
• Cook local marketing initiatives, sponsorships, and events

Salesforce & Lead Management

• Promote Salesforce adoption across assigned branches
• Reinforce lead management and CRM documentation processes
• Aid in lead pipeline visibility and reporting
• Support data integrity efforts that connect marketing activity to funded loan volume

Content Creation

• Serve as primary field content creator for assigned territory
• Capture customer stories, testimonials, photos, and videos
• Develop content aligned with overall content strategy
• Support SEO and AI-search visibility through authentic local content
• Identify compelling customer and community stories

Events & Sponsorships

• Coordinate customer appreciation events and trade shows
• Manage local sponsorships ensuring maximum exposure
• Support branch participation in community events
• Capture content and customer stories from events

Local Marketing Execution

• Cook direct mail, postcard and other marketing campaigns
• Manage local paid social campaigns
• Aid in email marketing initiatives
• Utilize Complete Bank Data (CBD) and other targeting resources to support local campaigns