Marketing Field Specialist

Position Summary

The Marketing Specialist will support the planning, execution, and optimization of marketing initiatives that build brand awareness, strengthen customer engagement, and support business growth across Conectiv’s service lines. This role is ideal for an early-career marketing professional with hands-on experience in content creation, social media, campaign coordination, reporting, and cross-functional collaboration who is ready to take on greater ownership in a fast-paced business environment.

Essential Functions of Position

• Create, edit, and coordinate content for social media, email communications, presentations, marketing collateral, internal updates, and other brand materials
• Support the development, execution, and tracking of integrated marketing campaigns across digital, social, email, events, and sales enablement channels
• Maintain marketing calendars, campaign timelines, project trackers, and asset libraries to keep projects organized and on schedule
• Manage day-to-day social media activity, including content scheduling, community monitoring, engagement tracking, and performance reporting
• Coordinate event, trade show, promotional, and internal communication initiatives, including pre-event planning, materials support, follow-up communications, and logistics coordination
• Compile, analyze, and summarize campaign metrics, website activity, social performance, and lead generation data to support continuous improvement
• Update website content and support basic site maintenance through web management systems such as WordPress, ensuring information is accurate, current, and aligned with brand standards
• Develop reports, spreadsheets, presentations, and marketing updates for leadership meetings, sales conversations, and internal stakeholders
• Collaborate with cross-functional teams including sales, operations, HR, customer service, and external partners to support marketing initiatives and business priorities
• Contribute ideas, identify opportunities for improvement, and support other marketing-related projects and administrative needs as assigned

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field; equivalent relevant experience may be considered
• 1–3 years of marketing, communications, social media, content creation, campaign coordination, or related professional experience
• Strong written and verbal communication skills, with the ability to develop clear, professional content and interface effectively with internal teams, external partners, leadership, and cross-functional stakeholders
• Excellent interpersonal skills with the ability to build relationships, manage competing priorities, and work effectively with a variety of teams, work styles, and stakeholder needs
• High degree of proficiency in MS Office 365 (Word, Excel, Outlook, TEAMs, and PowerPoint)
• Working knowledge of social media platforms, digital marketing channels, content planning, and basic campaign performance measurement
• Strong organizational skills and attention to detail
• Ability to manage multiple projects and meet deadlines
• Creative thinking, initiative, adaptability, and a proactive approach to solving problems and improving marketing processes

Preferred Qualifications

• Experience using Canva, Adobe Creative Suite, or similar design and content creation tools
• Experience managing or supporting LinkedIn, Instagram, Facebook, YouTube, or other social platforms for a brand or organization
• Experience with marketing analytics, website reporting, email metrics, CRM tools, or campaign performance dashboards

Skills Developed

• Integrated marketing campaign planning and execution
• Content development, brand storytelling, and sales enablement support
• Professional business communication and stakeholder collaboration
• Marketing analytics, reporting, and performance insights
• Cross-functional coordination with sales, operations, HR, leadership, and external partners
• Project ownership, prioritization, and deadline management