Field Marketing Specialist

About the role

The Field Marketing Specialist is responsible for supporting the local awareness and adoption of Coloplast products through the deployment and execution of the Coloplast Marketing Programs and within strategic accounts designed to drive patient awareness, education and advance movement through the patient journey. This person will work with strategic accounts and ancillary staff to adopt and successfully implement the Coloplast Programs within their respective practices.

Major Areas of Accountability

• Works with Therapy Development Specialists to understand predetermined target list of accounts
• Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow up for specific marketing programs to the selected target list of accounts
• Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings
• Tracks and reports standardized program metrics to Marketing
• Develops and maintains relationships with HCPs and key practice or office staff
• Serves as a Marketing ambassador within the Area/Region assigned and assists with supporting local programs such as product launches, trade shows, and other HCP engagement events
• Assists with creation of marketing materials for upcoming program launch
• Tests new program materials and provides feedback to Marketing team
• Gathers and reports customer intelligence to Marketing and Sales teams
• Applies analytics and strategy to the role and to each account by being metric-driven and by drawing insight from complex marketing data
• Complies with all applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies
• Travels to meet with and train HCPs, and customer representatives (in health care facilities and other venues) to discuss marketing initiatives and other duties in the job
• This role will not be responsible for case coverage, territory sales planning, competitive conversion, selling skills, clinical support
• Other job duties as assigned

Qualifications

• BA or BS degree
• 3+ years of medical tech experience with proven success
• Entry level field marketing skills required
• Reporting, strategic planning and project management skills at account, regional and national level
• Strong business acumen and analytical skills
• Knowledge of current and new healthcare industry trends, technologies, competitors and in the market
• Pro-active; high-performance and results orientation
• Personifies Coloplast Mission, Values and Vision as well as Coloplast Leadership Principals
• Willingness and ability to travel 40-50%

Benefits

• Comprehensive medical, dental, and vision insurance plans
• Access to company sponsored wellness programs and mental health resources
• Paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents
• Competitive 401(k) plan with company match that vest immediately
• Financial planning services
• Corporate discount programs for goods and services
• Generous paid time off
• Flexible work hours and flexible work arrangement options may be available
• Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement
• Recognition programs including peer recognition, bonuses, awards, and special events
• Supportive work environment with team-building activities, volunteer opportunities, and company-sponsored events
• Sustainability strategy outlining ambitions for running our company in a more sustainable way

Pay

The compensation range for this position is $98,019 - $147,029. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.