Field Marketing Specialist

Responsibilities

• Oversee and support strategic decisions from the National, Regional, and local levels.
• Ensure execution of the sales plan and signage at the site level, aligning with site-specific needs.
• Assist in scaling to common sign types across the organization.
• Support National and Regional levels with planning and coordination of all printed and digital sign programming.
• Ensure operation of digital assists in stores and on forecourts.
• Manage local media relations (reactive).
• Plan and implement local public relations campaigns (e.g., grand openings, post-renovation campaigns).
• Address localized social media marketing campaign needs.
• Manage the business unit marketing/advertising budget.
• Conduct, summarize, and present local market research.
• Manage internal communications content.
• Provide content for external digital channels (e.g., website, social media) when needed locally.
• Oversee social investment program management.
• Plan and prepare for crisis communication.
• Participate in the communications network and provide weekly communications reporting.
• Monitor media coverage.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, or participating in professional societies.
• Contribute to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Requirements

• Bachelor’s degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted.
• Two or more years of experience working in marketing, merchandising, communication, and/or related field.
• Proficiency in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator).
• Well-developed verbal and written communication skills, as well as excellent interpersonal skills.
• Proven success record with media relations/PR campaigns.
• Excellent project management skills and ability to collaborate with other departments.
• Well-organized with the ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
• Track record of managing third-party relationships and/or direct reports.
• Customer focus: Identifies and understands customer needs and prioritizes them in all activities.
• Commercial mindset: Drives the commercial success of the company.
• Creative thinker with proficient design and organizational skills.
• May require up to 50% travel.
• Retail experience is preferred.

Physical Requirements

• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor.
• Hear and speak via telephone.
• Reach forward and/or overhead.
• Occasionally lift up to 20 pounds.
• Occasionally lift and/or carry up to 60 pounds from ground to waist level for up to 30 minutes of a workday (e.g., replenishing fountain syrups).
• Occasionally lift and/or carry up to 30 pounds from the ground to overhead for up to 30 minutes a workday (e.g., stocking/maintaining inventory levels; resets).
• Occasionally lift and/or carry up to 40 pounds from the ground to waist for up to 30 minutes a workday (e.g., stocking/maintaining inventory levels; resets).
• Ability to push and pull with arms up to a force of 20 pounds (e.g., utilizing a hand truck).
• Ability to climb a ladder to store or retrieve materials, place and/or replace signage.

Work Environment

• The noise level in the work environment is usually moderate at a normal range.
• Lighting includes natural light from the outside as well as fluorescent lighting throughout the work areas.
• Temperatures in the store are usually moderate to a normal range.
• May occasionally be exposed to extreme temperatures while supervising store managers performing work in a walk-in cooler and/or freezer.
• Work with minimum direction and periodic supervision.