Marketing & Events Specialist

Supervisory Responsibilities

• Data: Vendor lists, customer information, email database, editorial and advertising content, readership data/analytics, SAS tools.
• Things: Computer, telephone, all department files.

Overall Responsibilities

• Captures all aspects of PBN’s annual events.
• Develops and implements plans and checklists of assigned events.
• Affirmatively assists Publisher and Sales as needed with special emphasis on in-house advertising and promotion.
• Manages all the ROS ads and E-Blasts for clients, in-house sales products, and events.
• Manages and grows social media platforms to promote PBN and community events.
• Manages all paid co-branded social media posts for clients.
• Efficiently and effectively works with in-house staff, customers, and vendors.

Specific Responsibilities

• Suggest and initiate, as appropriate, new methods and procedures to enhance the efficient operation of the department.
• Generate revenue through PBN.com ticket sales.
• Develop promotional plans and coordinate in-house and outside media promotion of PBN events within budget parameters.
• Develop, manage, and post all event-related pages and updates on the company website, including the development of special landing pages for the collection of information, nominations and registrations in WordPress.
• Process registrations for all events, prepare name badges and manage registration table day of event.
• Email follow-up thank you to all attendees and enter emails into the database.
• Affirmatively assist with budgeting and “flash” report including monitoring monthly budget and expenses.
• Affirmatively assist in PBN promotion house ad flow with Graphic Designers and online components.
• Coordinate the development and training of online registration tools for: attendee registrations and award nominations for all PBN Publications events, online reservations of event-related transactions for all events, program ads, electricity and other.
• Affirmatively assist with other sales-related initiatives for print, digital or event advertising and sponsorships offered by PBN Publications.
• Promote and increase “opt-in” email addresses for the daily e-newsletter.
• Plan, develop, and execute social media campaigns, landing pages and other promotional strategies to increase email subscribers.
• Create content for events, promotional campaigns, and other areas as needed.
• Integrate video into the company website and social media.
• Coordinate the production and implementation of any videos produced by any outside vendors if the budget allows.
• Coordinate the production and marketing of any corporate or client-related podcasts, including the integration of the podcasts on the company website.
• Positively represent PBN and WCI in the community.
• Communicate clearly both verbally and in written form, with the highest degree of professionalism and confidentiality.
• Maintain a “customer comes first” environment with pro-active commitment to internal and external customer service.
• Actively participates in Great Game of Business.

Benefits

• 401(k) with matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Tuition reimbursement
• Vision insurance