Marketing Director

Job Description

You will lead the strategy, storytelling, campaigns, events, digital presence, and brand stewardship that make Wright PT the trusted choice for patients, providers, employers, and communities.

This role is anchored at our Twin Falls, Idaho administrative office, with a minimum monthly in-person presence there to stay closely connected to our brand, leadership, and core team. Because great marketing in healthcare starts with what's actually happening on the clinic floor, this role also requires regular visits to clinics within the candidate's region to stay close to the patient experience, build relationships with clinic teams, and ensure our brand and culture show up consistently everywhere we serve.

Qualifications

• 5+ years of marketing leadership experience with a demonstrated record of driving growth and brand impact.
• Proven expertise in digital marketing, customer acquisition, lead generation, and marketing analytics.
• Strong business acumen with experience managing budgets, measuring ROI, and making data-driven decisions.
• Demonstrated success leading teams, agencies, and cross-functional initiatives to achieve strategic objectives.
• Exceptional communication and storytelling skills with the ability to inspire action across diverse audiences.
• Alignment with Wright PT's purpose, mission, and Core Values, with a passion for serving patients, communities, and team members.

Characteristics of an Ideal Candidate

• Strategic thinker who also loves execution
• Builder mentality with strong ownership and accountability
• Creative problem solver who embraces innovation
• Collaborative leader who develops and elevates others
• Passionate about creating meaningful impact in patients' lives and the communities we serve
• Energized by growth, continuous learning, and helping others succeed

Benefits

• Comprehensive medical insurance plans - HSA and PPO Options
• Dental and vision insurance
• Paid time off, holidays, and 401k
• Profit Share
• Integrated mentorship program