Marketing Director

Responsibilities

• Lead Strategy & Growth
• Translate market trends, customer insights, and competitive intelligence into actionable growth opportunities.
• Define annual priorities and establish a clear roadmap for the marketing team.
• Identify and prioritize opportunities across QSR, Processor, and emerging channels.
• Drive Innovation & Commercial Impact
• Partner with Culinary and R&D to guide innovation efforts that align with customer needs and market trends.
• Influence product development and commercialization priorities.
• Help Sales strengthen customer relationships through compelling messaging, insights, and value propositions.
• Support opportunity creation, pipeline development, and commercial conversion.
• Customer Engagement & Industry Leadership
• Lead customer-facing marketing programs, including innovation sessions, trend presentations, roadshows, and targeted campaigns.
• Represent Newly Weds Foods at customer meetings, industry events, and speaking engagements.
• Position the company as an innovative and forward-thinking industry leader.
• Strengthen customer engagement through impactful storytelling and market insights.
• Brand, Communications & Content Leadership
• Own brand strategy and external communications across digital and traditional channels.
• Oversee marketing campaigns, agency relationships, and communications initiatives.
• Establish consistent messaging, storytelling frameworks, and communication standards.
• Ensure development of scalable customer-facing content, presentations, and sales tools that support commercial growth.
• Build a High-Performing Team
• Lead, coach, and develop a talented marketing organization.
• Assess team capabilities and identify opportunities for growth and development.
• Build processes, systems, and performance measures that improve execution and accountability.
• Foster strong collaboration across Marketing, Sales, Culinary, and R&D.
• Drive Performance & Accountability
• Establish KPIs, dashboards, and reporting processes that measure marketing effectiveness and business impact.
• Manage budgets and marketing investments to maximize return and commercial value.
• Create structure, prioritization, and governance that keep teams focused on high-impact initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• MBA or equivalent business leadership experience preferred.
• 10+ years of progressive marketing leadership experience within B2B food ingredients, foodservice, manufacturing, or a related industry.
• Proven success developing and executing marketing strategies that drive growth, innovation, and customer engagement.
• Strong commercial acumen with the ability to connect marketing initiatives to business results.
• Experience leading cross-functional teams and influencing across Sales, R&D, Culinary, and executive leadership.
• Demonstrated success building teams, implementing processes, and driving organizational effectiveness.
• Strong customer-facing presentation, communication, and relationship-building skills.
• Experience representing an organization externally through customer engagement, industry participation, thought leadership, or speaking opportunities.
• Strong financial acumen, including budget management and ROI analysis.
• Experience operating in a global or multi-regional environment is preferred.

Benefits

• Physical - Medical, Prescription Drug, Dental, Vision
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training, Events
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Employee Incentive Plan, Life, Accidental Death & Dismemberment, Disability