Marketing Director

Key Job Duties And Responsibilities

• Identify key referral sources within their assigned, designated area & complete weekly outreach plans
• Enter and maintain all inquiry information in the designated CRM per the company standards.
• Make sales calls to these key referral sources
• Engage with all inquiries in a timely, strategic and consistent manner.
• Develop new referral sources through analyzing data and determining service and sales gaps
• Enter all Sales Call information into company CRM
• Identify and work with Corporate Marketing team on advertising, collateral and event requests
• Communicate Community needs to Regional Vice President
• Strategically develop sales & marketing plan to increase and maintain high occupancy levels
• Meet with ED regularly to determine needs and inventory
• Train ED and the entire staff on important sales processes
• Support a DEI-philosophy training program within the company
• Organize and plan each event in coordination with the respected Vice Presidents and Regionals
• Maintain & keep updated competitive analysis for each community in assigned areas

Essential Job Duties/Physical Requirements

• Regular worksite attendance
• Strong management skills and ability to work effectively in a team setting
• Experience in the senior living highly-regulated industry is a plus
• Understanding of marketing strategies and tactics, sales techniques and sales systems
• Must be highly self-motivated, entrepreneurial, energetic, and extremely organized
• Computer acumen is a must as they will be using a web-based lead management tool and Microsoft products
• At least two successful years as a senior community sales leader