Marketing Director

Position Summary

The Regional Director of Marketing will lead the development and execution of a comprehensive marketing strategy that builds the KSB brand, drives growth, and positions KSB as a leader in the industry for success.

Duties/Responsibilities

• Develop and implement a brand and marketing strategy for the North American market that can be applied and scaled across all market segments in the North America region.
• Build and implement ongoing market research and track competitors’ activities to support business decisions, and define effective marketing strategies and focus areas grounded in data and evidence.
• Prioritize marketing projects in alignment with market segment leads, ensure clarity on priorities and direction, and guide the team in executing the roadmap and enablement activities.
• Build out the digital landscape, including website, social (specifically LinkedIn), and digital campaigns across all market areas, with success tracking tied back to marketing and business strategy.
• Lead digital transformation initiatives in marketing, including marketing automation, CRM integration, and adoption of new marketing technologies to enhance efficiency and customer engagement.
• Maintain a strong focus on team development, performance, and empowerment through coaching, mentoring, and creating opportunities for skill growth, accountability, and professional development.
• Design the marketing operating budget with the team based on business priorities and early planning and alignment, including ongoing review and budget allocation.
• Build and implement key marketing metrics and a data-driven success framework, monitor performance of all marketing activities, and optimize or pivot execution as needed with the team.
• Lead the strategic planning of customer-facing and industry events, defining presence, targets and outcomes, success metrics, and the use of event insights and data to continuously refine marketing strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a relevant field, advanced degrees or certifications are a plus
• Proven experience in a marketing leadership role, with exceptional leadership and team development skills
• Hands-on experience with core marketing fundamentals such as sales enablement and customer events
• Strong understanding of digital marketing, campaigns, website projects, and relevant tools and techniques
• Experience in market research and data-driven marketing projects
• Strong interpersonal and stakeholder management skills, with the ability to lead and influence in a matrix organization
• Creativity and out-of-the-box thinking