Marketing Director
INSIGHTEC · Boston, MA · 1 wk ago
RemoteRemoteAdvertisingFull-time
Key Responsibilities
- Strategic Marketing & Program Leadership
- Develop and lead regional marketing strategies to support product adoption, drive lead generation, and engage both patients and providers across the Americas.
- Align regional execution with global marketing strategies and upstream product development priorities.
- Serve as the voice of the customer to influence messaging, educational content, and product roadmaps.
- Team Management & Development
- Directly manage three Market Development Managers and one Marketing Manager.
- Provide mentorship, performance coaching, and professional development to support a high-performing, cross-functional team.
- Cross-Functional Collaboration
- Collaborate with Sales, Clinical, Regulatory, and Medical Affairs teams to ensure marketing alignment and support program growth.
- Partner with hospital administrators and Key Opinion Leaders to develop and execute localized awareness and referral-building campaigns.
- Market Development & Demand Generation
- Own and refine INSIGHTEC’s Four Pillars of Market Development.
- Design and lead high-impact educational webinars, awareness campaigns, and field programs to increase utilization.
- Guide Program Engagement strategy to optimize the patient experience from initial inquiry through post-treatment follow-up.
- Track and report key metrics related to funnel health, conversion rates, and program capacity to guide strategic decisions.
- Ensure consistent execution of best practices across programs and identify opportunities to remove bottlenecks.
- Event & Conference Oversight
- Lead INSIGHTEC’s participation in regional trade shows, scientific conferences, and awareness events.
- Collaborate with internal teams to support speaking engagements, physician roundtables, and other community-based education efforts.
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- Minimum 10 years of commercial experience in the medical device or healthcare industry, including direct experience in downstream marketing and field-based roles.
- Demonstrated ability to lead teams, manage complex projects, and drive measurable outcomes across a matrixed organization.
- Strategic thinker with a hands-on ability to implement effective programs that drive growth and improve the patient journey.
- Strong leadership and people development skills.
- Deep understanding of healthcare and hospital operations.
- Proven ability to influence cross-functional stakeholders and executive leadership.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Welkin).
- Excellent written and verbal communication skills.