Marketing Director

Position Overview

An established global manufacturer serving essential industrial, infrastructure, municipal, and process industries is seeking a Regional Director of Marketing to lead and elevate its North American marketing organization. Based in Central Virginia, this executive leadership role is responsible for developing and executing a comprehensive marketing strategy that strengthens brand positioning, accelerates business growth, and aligns marketing initiatives with commercial objectives across multiple business segments.

Professional Responsibility and Scope

The Regional Director of Marketing will lead the development and execution of a regional marketing strategy while overseeing a high performing team responsible for brand management, sales enablement, digital marketing, customer engagement, and industry events. This individual will establish a scalable marketing framework that supports multiple business units while ensuring consistent messaging and alignment across the North American market.

Key Responsibilities

• Directing market research initiatives

• Evaluating competitive activity

• Developing digital marketing strategies

• Advancing marketing technology capabilities

• Implementing meaningful performance metrics that guide business decisions

• Providing strategic leadership for customer and industry events

• Cultivating relationships with industry organizations, strategic partners, and media

• Developing team capability through coaching, mentoring, and leadership

Location and Lifestyle Context

This position is based in Central Virginia, offering the advantages of a thriving business community, an affordable cost of living, excellent schools, and abundant recreational and cultural opportunities. The region provides convenient access to major East Coast markets while maintaining an exceptional quality of life, making it an ideal location for executive leadership with regional responsibilities.

Long Term Professional Growth

This opportunity provides the chance to shape the future direction of an established regional marketing organization while partnering closely with executive leadership. The successful candidate will influence corporate strategy, modernize marketing capabilities, lead digital transformation initiatives, and create long term value for an organization operating within essential industrial and infrastructure markets.

Compensation

The anticipated base salary for this position is $135,000 to $195,000, depending on experience, qualifications, and overall fit. A comprehensive benefits package and performance based incentive opportunities are also included.

Team Environment and Leadership Approach

The organization values collaborative leadership, strategic thinking, and professional accountability. Leaders are encouraged to develop their teams through coaching, open communication, and empowerment while fostering an environment where innovation, analytical decision making, and continuous improvement support lasting business success.

Organizational Stability and Industry Position

This organization is a well-established global manufacturer supporting critical industrial and infrastructure markets throughout North America and internationally. Known for engineering excellence, operational stability, and continued investment in innovation and digital transformation, the company offers employees the opportunity to contribute to meaningful projects while building long-term careers within a financially strong organization.

Experience and Qualification Summary

Qualified candidates will possess a bachelor’s degree in Marketing, Communications, Business, or a related discipline. Significant experience leading marketing organizations within industrial manufacturing, engineered products, infrastructure, or other technical business environments is required. Candidates should demonstrate expertise in strategic marketing, digital campaigns, marketing automation, CRM integration, market research, sales enablement, customer engagement initiatives, and performance measurement. Experience leading cross-functional teams, influencing stakeholders within matrix organizations, and developing high-performing marketing professionals is essential. Strong communication skills, executive presence, creativity, and a data-driven approach to decision-making will distinguish the strongest candidates.