Marketing Director

Demand Generation & Pipeline Growth

Own the strategy and execution of demand generation programs designed to drive MQLs and SQLs for larger-deal opportunities ($15K–40K+ MRR) in multifamily, multi-location, and B2B verticals.

Build and execute multi-channel campaigns across email, events, social media, outbound, and website; develop ABM programs for high-value target accounts in coordination with sales.

Own marketing automation and CRM execution within HubSpot, including lead scoring, segmentation, nurture sequences, and attribution reporting; track and optimize marketing-sourced pipeline and revenue contribution.

Market Positioning & Brand

Develop and execute a positioning strategy that differentiates Forthea in its key verticals and establishes category authority in performance marketing.

Own Forthea’s brand narrative, messaging framework, and value proposition; monitor competitive landscape and translate insights into positioning adjustments.

Strategic Partnerships & Alliances

Identify, develop, and manage strategic partnerships with complementary service providers, technology vendors, and industry organizations that expand Forthea’s reach and generate referral pipeline.

Build co-marketing programs with partners—joint webinars, co-authored content, shared events—and cultivate relationships with vertical-specific industry associations.

Track partnership-sourced pipeline and ROI to prioritize the highest-value relationships.

Events & Executive Engagement

Plan and execute a strategic event calendar including hosted executive events, industry conferences, speaking engagements, and webinars; manage promotion, audience targeting, and registration workflows.

Own event follow-up and lead conversion processes; evaluate ROI and optimize the portfolio based on lead quality and pipeline contribution.

Represent Forthea at industry events and build relationships with prospects, partners, and industry leaders.

Content & Thought Leadership

Personally write and produce high-quality thought leadership, case studies, and campaign content.

Translate internal expertise into vertical-specific, market-facing content that drives inbound interest and builds credibility with enterprise buyers.

Manage content distribution across email, social media, and digital channels to maximize reach and lead generation.

Social Media & Digital Presence

Own Forthea’s social media strategy across LinkedIn and other relevant platforms, with a focus on thought leadership, brand visibility, and lead generation.

Develop social selling enablement content that supports the sales team’s outbound efforts; track performance and optimize based on engagement and pipeline contribution.

RFP & Sales Enablement

Lead the development of RFP responses that are compelling, strategically differentiated, and tailored to the prospect’s vertical and business challenges.

Build and maintain a library of proposal content, case studies, competitive positioning materials, and reusable components that accelerate response time.

Develop sales enablement materials—pitch decks, one-pagers, battlecards—and ensure marketing content is aligned with active sales opportunities.

Qualifications

• 10–15+ years of marketing experience, with significant focus on demand generation and pipeline growth in a B2B or professional services environment
• Direct experience marketing a digital agency, marketing agency, or professional services firm—ideally from a similar size and growth stage
• Proven track record of generating MQLs and SQLs that convert into qualified pipeline and closed revenue
• Hands-on expertise with marketing automation platforms (HubSpot strongly preferred), CRM systems, and outbound tools (e.g., Seamless, Apollo)
• Strong experience planning and executing events—hosted, conferences, and virtual—that produce measurable pipeline results
• Excellent writing skills with demonstrated ability to produce thought leadership, case studies, and campaign content
• Experience developing RFP responses and sales enablement materials for a professional services or agency environment
• Strong analytical skills with the ability to build reporting, interpret performance data, and optimize programs based on results