Marketing Director

What You’ll Do

• Develop business strategy overview by analyzing key market trends including competitive products, regulatory and legislative developments and technological advances.
• Co-lead new product introduction (NPI) roadmap and execution to meet changing market needs in a competitive environment.
• Increase the value of the product offering while balancing the function and benefits of the product offering with the product cost and the cost incurred in development/delivery of product offering.
• Serve as one of the “key faces” of the business, developing relationships with the sales force, the channel and target customers.
• Manage the Home Builder account management teams and provide leadership to establishing national rebate and contractor loyalty programs (i.e. Eaton Certified Contractor Network).
• Provide leadership to the RWD Marketing Communication team and ensure that they support the unique retail channel material required for that vertical.
• Guide direct reports to achieve the same balance in the performance of their responsibilities.
• Maintain the abilities of this group to continue to support the unique B2C work of this team in support of the Division.
• Manage the inorganic pipeline process considering commercial and technical opportunities.
• Identify adjacent markets and offers that we might pursue through acquisition or partnership and cultivate relationships with identified targets.

Qualifications

• Bachelor’s Degree from an accredited institution.
• Minimum 10 years of experience in sales, marketing, and/or operations within the electrical industry.
• Minimum 5 years of experience leading people.
• Must be legally authorized to work in the United States without company sponsorship now or in the future.

Preferred Qualifications

• Advanced degree.
• Deep knowledge of electrical products, technical applications, competitive landscape, and relevant legislative/regulatory issues.

Pay

The expected annual salary range for this role is $199000 - $291000 a year. This role is also eligible for a variable incentive program.

Benefits

Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. For more detail on Eaton Benefits Overview, click here.