Marketing Director

About the role

The Marketing Director will develop, execute, and optimize the company's full-funnel marketing strategy — from brand positioning and digital presence to lead generation and customer engagement. This role requires a strong strategic thinker who is hands-on, creative, and comfortable operating with a lean budget and team. You will partner closely with sales leadership, leverage trusted third-party vendors, and build a scalable marketing engine that fuels rapid growth in a highly technical, B2B industrial market.

Key Responsibilities

• Strategy & Leadership
• Develop a comprehensive marketing strategy aligned with aggressive revenue goals, including a plan to support the goal of doubling sales in the next 12 months;
• Define and strengthen market positioning, value proposition, and brand identity;
• Build short-term wins while setting up long-term scalable systems;
• Partner with executive leadership to align marketing with sales, product roadmap, and company priorities;
• Establish and maintain the annual marketing budget.
• Demand Generation & Growth
• Own lead generation across digital, outbound, partner, and channel marketing;
• Implement and optimize key marketing systems (website, CRM integrations, email automation, analytics);
• Set KPIs, track ROI, and optimize performance;
• Build campaigns targeting utilities, industrials, EPCs, distributors, renewable developers, and service providers.
• Brand & Digital Marketing
• Oversee and optimize website, messaging, and UX to position the company as an industry leader;
• Manage SEO, content marketing, social media, and paid campaigns;
• Develop product and technical content (case studies, sales enablement, landing pages, video, etc.).
• Vendor & Partner Management
• Manage digital agencies, creative partners, SEO firms, and freelancers;
• Negotiate contracts, evaluate performance, and ensure vendors deliver high-impact results on budget;
• Build a reliable, scalable vendor ecosystem to operate with a lean internal team.
• Operational Excellence
• Create efficient marketing processes, reporting systems, and workflows to maximize output per dollar;
• Oversight CRM data hygiene, segmentation, and lead workflow alignment with sales;
• Maintain tight budget control with a performance-first mindset;
• Identify market trends, competitive threats, and emerging opportunities.

Qualifications

• Required:
• Bachelor's degree in marketing, communications, or related field;
• 7-12+ years of marketing experience, preferably in B2B, industrial, manufacturing, electrical, or technical fields;
• Proven success leading marketing strategy in a high-growth or challenger brand environment;
• Demonstrated ability to scale demand generation programs from the ground up;
• Strong experience managing third-party vendors/agencies;
• Highly analytical and comfortable with performance marketing KPIs;
• Experience running lean teams and budgets;
• Exceptional communication, critical thinking, and problem-solving skills;
• Hands-on ability to execute.
• PREFERRED:
• Experience with transformers, electrical products, power systems, or industrial engineering technologies;
• Familiarity with utilities, EPCs, industrial buyers, or commercial development industries;
• Experience with CRM systems, marketing automation, and analytics tools;
• Background in branding, product positioning, or technical messaging.