Marketing Director

Position Summary

The Director of Marketing will own C5MI’s full marketing function: strategy, brand, content, and execution. This is a senior leadership role responsible for building on C5MI’s positioning foundation, leading day-to-day marketing activities, managing third-party agencies and vendors, and hiring and developing internal marketing talent as the company scales.

Essential Functions & Responsibilities

• Defines and owns C5MI’s brand positioning, messaging, and value proposition for federal agency audiences and procurement decision-makers.

• Develops and executes an integrated marketing plan spanning digital, content, events, and capabilities-based outreach aligned to C5MI’s capture and BD pipeline.

• Creates compelling collateral — capability statements, white papers, case studies, web content, and proposal marketing narratives — that differentiates C5MI in the GovCon market.

• Manages and holds accountable third-party marketing agencies, design firms, PR vendors, and conference partners.

• Partners with Business Development and Capture teams to support opportunity pursuit, RFI responses, and pre-solicitation positioning activities.

• Builds and leads C5MI’s marketing team as the company grows, including hiring, mentoring, and setting performance expectations.

• Tracks and reports on marketing KPIs including pipeline influence, brand reach, content performance, and ROI on marketing spend.

• Maintains awareness of GovCon market trends, competitor positioning, and the federal IT/ERP landscape to keep messaging current and relevant.

• Owns C5MI’s awards and recognition strategy — identifies, recommends, and leads submissions for high-value GovCon awards (e.g., Washington Technology Fast 50, GovCon Awards, AFCEA, ACT-IAC recognition programs) and SAP partner distinctions that build credibility with federal buyers and agency decision-makers.

• Drives strategic positioning within the SAP ecosystem: amplifies C5MI’s standing as a trusted federal SAP partner through SAP NS2 engagement, partner community visibility, and thought leadership that reaches SAP account teams and agency stakeholders.

• Owns C5MI’s events strategy end-to-end: determines which conferences, trade shows, and agency industry days to attend or sponsor (e.g., SAP Sapphire, AFCEA TechNet, agency-specific industry days), manages logistics and staffing, and ensures every C5MI appearance drives brand awareness and pipeline.

Minimum Requirements

• Bachelor’s degree in Marketing or a related field with 10+ years of marketing experience, with at least 3 years focused on the federal government contracting market; or no degree with 15+ years of marketing experience with at least 5 years focused on the federal government contracting market.
• Demonstrated success developing positioning and marketing programs for IT services, ERP, or data analytics in a GovCon context.
• Experience managing external agencies, creative vendors, and marketing budgets.
• Hands-on content creator: comfortable writing and editing both technical and non-technical marketing materials.
• Excellent written and verbal communication skills; ability to translate complex technical capabilities into clear buyer value.
• Experience building or managing a small marketing team; must be comfortable operating as both a strategist and a hands-on executor.
• Ability travel for industry events and in person meetings up to 20% as needed.

Nice to Have

• Familiarity with SAP, federal ERP modernization, or government data analytics programs.
• Experience with SAP NS2, AFCEA, ACT-IAC, or other federal IT industry associations and partner ecosystems.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM tools (e.g., Salesforce, Dynamics).
• Experience supporting proposal marketing, past performance narratives, or capabilities-based content for GovCon bids.
• Existing relationships within the federal IT, ERP, or DoD/Navy program community.