Marketing Data Enablement Manager

Roles and Responsibilities

• Lead a small team of data analysts focused on launching and supporting Marketing campaigns and projects in a fast-paced environment.
• Partner with the Analytics, Integrated Marketing and/or Brand Strategy teams to define audience, segmentation, and measurement requirements for program and campaign delivery across multiple channels.
• Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
• Ensure data accuracy and integrity across multiple sources and systems.
• Identify gaps and opportunities in process, quality, and efficiency, and recommend targeted adjustments.
• Adhere to regulatory and compliance requirements for industry privacy and consent.

Qualifications

• 5+ years of experience in managing a data engineering team within a Marketing and production environment.
• 2+ years working with Data Cloud and querying data using Salesforce APIs.