Marketing Coordinator - Web & App Focused

About the role

The Marketing Coordinator — Web & App Focused is responsible for updating, maintaining, and optimizing website, app, email, and digital content to ensure accuracy, relevance, strong user experience, and a consistent brand voice. This role supports the marketing department through digital content management, SEO, analytics reporting, promotional support, event coordination, and cross-functional collaboration with internal departments.

Responsibilities

• Update, maintain, and manage website and app content to ensure information is accurate, current, relevant, and aligned with the company's brand voice.
• Perform website, app, and email content editing.
• Implement SEO best practices to optimize website content for search engines.
• Execute SEO-related tasks and continuously refine digital content performance.
• Maintain and implement new web tracking technologies.
• Monitor website and app performance, analyze user engagement data, and recommend improvements to enhance the user experience.
• Provide monthly data and analytics reports.
• Conduct periodic audits to identify and correct outdated, inaccurate, or inconsistent content.
• Gather user feedback from the website and app to better understand the user experience and recommend improvements.
• Troubleshoot and resolve website issues promptly to ensure a seamless user experience.
• Manage content calendars and schedules for timely updates, promotions, campaigns, and digital initiatives.
• Collaborate with cross-functional teams, including marketing, graphic design, social media, casino operations, and other property departments, to implement updates and changes.
• Coordinate with the Graphic Designer and Social Media Coordinator to incorporate visual and multimedia elements into website and app content.
• Work with appropriate departments to ensure in-room TVs have the most current information, ideally mirroring the website and app.
• Stay informed about industry trends, digital marketing strategies, website best practices, SEO, app maintenance, and user experience improvements.
• Support marketing functions including graphic design, production, social media, and digital content coordination.
• Auxiliary in planning, organizing, and executing casino promotions, showroom events, casino floor events, off-site events, slot tournaments, elite parties, entertainment events, and other marketing initiatives.
• Coordinate and execute events in the showroom, on the casino floor, or off-site.
• Auxiliary in ordering promotional items and materials for casino promotions and events.
• Staff representative positions and special promotions as needed.
• Assure player tracking for attendees at events and promotions.
• Periodically conduct surveys that measure guest satisfaction, elite player visits, and play.
• Disseminate marketing information across departments and guest-facing platforms.
• Utilize casino and marketing software to ensure proper data entry and information collection.
• Facilitate and promote business growth, marketing functions, casino promotions, and guest engagement initiatives.
• Support casino hosts and the marketing department as needed.
• Provide an exceptional level of customer service to all casino patrons.
• Maintain the security and confidentiality of all patron files, records, lists, and casino information.
• Adhere to and comply with all casino policies and procedures, internal rules and regulations, and all regulations of the Colorado Department of Gaming.
• Perform other duties as assigned.

Qualifications

• Proven experience as a website content coordinator, digital content coordinator, marketing coordinator, or similar role.
• Strong understanding of Google Analytics, web development, content management systems, SEO principles, and digital marketing strategies.
• Proficiency in HTML, CSS, and content management tools.
• Knowledge of Photoshop for design.
• Familiarity with graphic design and multimedia content.
• Familiarity with app development and app maintenance processes is a plus.
• Up-to-date knowledge of industry trends, digital marketing best practices, SEO, website strategy, and user experience.
• Strong analytical mindset with the ability to interpret website analytics, app data, campaign performance, and user feedback.
• Excellent written and verbal communication skills.
• Excellent interpersonal skills, including the ability to listen and communicate effectively with guests in the casino and at external events.
• Strong collaboration skills with the ability to work effectively with various teams and departments.
• Detail-oriented with the ability to manage multiple tasks, projects, deadlines, and priorities.
• Excellent writing skills preferred.
• Ability to work all shifts, weekends, and holidays as required.
• Ability to work in and facilitate a team environment.
• Ability to provide a high level of customer service at all times.
• Ability to apply gaming knowledge and experience in day-to-day work scenarios.
• Ability to make decisions in the best interest of Monarch Casino based on precedent, policy, and procedure.
• Must maintain a well-groomed, professional appearance.
• Must be able to meet deadlines, work under pressure, and maintain professionalism in a fast-paced environment.
• Must be able to acquire a Colorado Gaming Support License.