Marketing Coordinator - (Part -Time)

Description

The City of Roanoke is seeking a creative, strategic, and detail-oriented Marketing Coordinator to support PARK Roanoke, the City’s parking authority. This position is responsible for planning, coordinating, and implementing marketing, branding, and outreach initiatives that promote PARK Roanoke’s services, programs, facilities, and customer-focused initiatives.

Examples of Duties

• Coordinate and implement marketing and publicity efforts for PARK Roanoke programs, facilities, projects, and initiatives.
• Develop, design, and distribute marketing materials including brochures, flyers, signage, banners, advertisements, newsletters, and digital content.
• Maintain and update PARK Roanoke’s website and digital platforms to ensure accurate, timely, and customer-friendly information.
• Support branding consistency across all PARK Roanoke communications in alignment with City standards.
• Collaborate with PARK Roanoke leadership and staff to develop targeted marketing strategies for parking programs, enforcement changes, customer service initiatives, and capital projects.
• Evaluate the effectiveness of marketing campaigns and outreach efforts; track metrics and recommend improvements.
• Monitor marketing trends and assess their impact on public engagement and service delivery.
• Aid in developing and monitoring the marketing budget for PARK Roanoke.
• Coordinate procurement of marketing-related supplies and services, including working with vendors and obtaining quotes or bids as needed.
• Aid in the preparation and administration of marketing-related contracts and agreements.
• Respond orally and in writing to inquiries from the public, businesses, and stakeholders regarding PARK Roanoke services and initiatives.
• Support outreach efforts with downtown partners, businesses, event organizers, and community organizations.
• Represent PARK Roanoke on committees, advisory groups, or at community events as assigned.
• Visit businesses located in the Downtown Business District on a weekly basis to establish best parking options for customers and employees.
• To facilitate the recommendations of the current and any upcoming parking studies.

Typical Qualifications

• Knowledge of marketing principles, branding, public relations, and outreach strategies.
• Ability to plan, design, and evaluate marketing campaigns across print and digital platforms.
• Strong written and verbal communication skills.
• Proficiency in desktop publishing, graphic design, and content management systems.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with diverse stakeholders.
• Strong customer service orientation and problem-solving skills.

Minimum Qualifications

• Bachelor’s degree from an accredited four-year college or university in marketing, communications, journalism, public relations, or a related field.
• Two (2) to five (5) years of progressively responsible experience in marketing, communications, or public outreach; or an equivalent combination of education and experience.
• Proficiency with desktop publishing and graphic design software (e.g., Adobe InDesign or comparable tools).

Supplemental Information

• Language Skills: Ability to read, analyze, and interpret journals, reports, and documents. Ability to respond to inquiries orally and in writing. Ability to prepare and present news releases. Ability to effectively present information to management and public groups.
• Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions and mathematical or diagram from and deal with several abstract and concrete variables.
• Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.