Marketing Coordinator - Paravel Insights

About Paravel Insights

Paravel Insights equips visionary and mission-driven organizations with strategic, creative, marketing, and digital solutions that elevate brand presence, strengthen engagement, and drive meaningful growth. Our collaborative team partners with organizations seeking to make a lasting impact through strategy, creative, digital marketing, and events.

Position Overview

Paravel Insights is seeking a highly organized and creative Marketing Coordinator to support the execution of email marketing and social media campaigns across multiple marketing initiatives and communication channels. This role is responsible for managing email marketing in ActiveCampaign, coordinating social media content, writing compelling marketing copy, and supporting the successful execution of integrated marketing initiatives.

Key Responsibilities

• Create and manage approximately 5 to 7 marketing emails each month using ActiveCampaign.
• Create and maintain email templates, automations, lists, tags, and segmentation.
• Write compelling, on-brand email copy that supports campaign goals.
• Coordinate approvals and revisions with internal stakeholders.
• Test emails for quality assurance prior to deployment.
• Maintain content calendars and ensure deadlines are met.
• Monitor email performance and recommend opportunities for optimization.
• Create and coordinate approximately 25-30 social media assets each month across multiple platforms.
• Write engaging social media copy tailored to campaign objectives.
• Create or edit basic graphics using Canva or Adobe Creative Suite.
• Schedule and publish social media content.
• Assist with planning and executing integrated marketing initiatives.
• Collaborate with designers, copywriters, and marketing managers to produce high-quality marketing materials.
• Maintain brand consistency across all digital communications.
• Support additional marketing projects and initiatives as needed.

Required Qualifications

• 2+ years of experience in marketing, email marketing, social media, or a related role.
• Hands-on experience using ActiveCampaign is required.
• Experience creating and managing email templates, automations, lists, tags, and segmentation within ActiveCampaign.
• Strong copywriting, editing, and proofreading skills.
• Experience managing business social media accounts.
• Excellent organizational and time management skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong attention to detail.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Basic graphic design skills using Adobe Creative Suite.
• Experience creating social media graphics and short-form marketing content.
• Experience with Meta Business Suite, LinkedIn, or similar social media management platforms.
• Experience using project management software such as Asana.
• Experience working in a marketing agency or other fast-paced marketing environment.
• Familiarity with email and social media analytics.