Marketing Coordinator Beauty & Personal Care
Job Summary
The Marketing Coordinator plays a crucial role in the Brenntag NA Beauty & Personal care Team, supporting the Strategic Marketing & Business Development Manager. This position focuses on email and social media activities in North America, managing engagement and interactivity with audiences, and executing integrated campaigns.
Job Responsibilities
Lead Management & Campaign Tracking: Track, manage, and qualify marketing leads from key channels including UL, SpecialChem, trade shows, and Google Ads. Create and maintain campaigns in Salesforce to support accurate lead tracking and reporting, including trade show lead capture and follow-up workflows. Collaborate with sales to ensure proper lead handoff and data integrity.
Digital Campaign Execution: Execute marketing communications across platforms, including: Social media posts, Email marketing campaigns, Campaign landing pages. Support campaign scheduling, deployment, and optimization to ensure consistency and performance.
Website & Content Management: Manage website content updates, including: Adding and maintaining ingredient listings in collaboration with supplier partners. Support updates to product or technical content. Administer website access portal, including: Uploading and maintaining webinar content. Manage formulation libraries and gated resources.
Reporting & Analytics: Track and report on key performance metrics across marketing channels, including: Social media engagement, Email campaign performance (open rates, click-through rates, conversions), Lead generation and conversion by source (UL, SpecialChem, events, digital campaigns). Provide insights and recommendations to improve campaign performance and ROI.
Profile
Educational Background: 1 to 3 years of experience with marketing, especially digital marketing including email, social media and content creation, preferably in the chemical industry. Bachelor’s Degree in Marketing, Communications, Business Management or similar.
Language Skills: Bilingual – English, French, Spanish, Portuguese a valid plus.
Skills: Excellent verbal and written communication skills, positive attitude, detail and customer oriented with good multitasking, organizational ability and attention to detail, demonstrated problem solving and conceptual thinking abilities, ability to work in a fast-paced collaborative environment, good understanding of online marketing and major marketing channels, proficient knowledge in Microsoft Office (Outlook, Excel, Word, PowerPoint), basic knowledge of social media platforms, Sprinklr, Pardot, website management, etc., experience specifically with Salesforce CRM and Salesforce Pardot is preferred.
About Brenntag
Brenntag is the global market leader in chemicals and ingredients distribution. The company holds a central role in connecting customers and suppliers of the chemical industry. Headquartered in Essen, Germany, Brenntag has more than 17,000 employees worldwide and operates a network of about 700 sites in 78 countries. In 2021, Brenntag generated sales of around 14.4 billion EUR. The two global divisions, Brenntag Essentials and Brenntag Specialties, provide a full-line portfolio of industrial and specialty chemicals and ingredients as well as tailor-made application, marketing and supply chain solutions, technical and formulation support, comprehensive regulatory know-how, and digital solutions for a wide range of industries. In the field of sustainability, Brenntag pursues specific goals and is committed to sustainable solutions in its own sector and the industries served. Brenntag shares have been listed at the Frankfurt Stock Exchange since 2010, initially in the MDAX and since September 2021 in the DAX. In addition, the Brenntag SE shares are listed in the DAX 50 ESG and DAX ESG Target. For more information, visit www.brenntag.com.