Marketing Coordinator

Overview

To be part of our organization, every employee should understand and share in the YNHHS Vision, support our Mission, and live our Values. These values - integrity, patient-centered, respect, accountability, and compassion - must guide what we do, as individuals and professionals, every day.

Responsibilities

• Supports marketing and communications initiatives for both internal and external audiences, especially those efforts related to key clinical service lines.
• Supports projects for patient acquisition, general delivery network branding and national visibility efforts.
• Supports projects for business development activities of assigned service lines.
• Develops a comprehensive set of marketing strategies and plans; and implements tactical objectives designed to achieve the goals of each plan.
• Acts in a consultative support capacity to the service line leadership, including clinical and administrative leaders of the business unit(s).
• Writes copy for printed materials, as well as electronic media including the web and social media sites.
• Works with media coordinator to provide assistance with proactive media relations, including writing press releases.
• Provides clinical service line marketing & advertising support to help acquire patients and support delivery network branding.
• Aids administrative and clinical leaders in the creation and implementation of strategic marketing communication plans to support clinical service lines.
• Develops and produces service line brochures compatible with overall marketing and communications plans.
• Covers production of promotional and educational materials with clients, graphic designers, photographers and printers.
• Provides writing support for advertising efforts.
• Works with advertising agencies, as appropriate.
• Assists with the design, writing, and placement of advertising and other initiatives target at increasing the national visibility of the delivery networks, as appropriate.
• Contributes to media relations efforts.
• Writes press releases, advisories and pitches to promote key clinical initiatives and advances to lay 10 and professional media.
• Participates in disaster or crisis communications plans.
• Aids in coordinating and escorting media representatives visiting delivery network.
• Serves as departmental representative to delivery network committees as assigned.
• Takes 24-hour on-call assignment in rotation with others in the Marketing & Communications Department.
• Supports development and community and government affairs efforts, as needed.
• Supports key department initiatives as assigned.

Qualifications

• Bachelor's Degree in public relations, communications, marketing or related field. Master's degree preferred.
• Minimum five (5) to seven (7) years of progressive experience in marketing communications or related field. It's preferred that the candidate have experience with hospital or healthcare marketing.
• The candidate should have media relations experience; working knowledge of local and national print, Google Ads, paid social media and broadcast media.
• Excellent communications, presentations, project management, writing, interpersonal, and organizational skills.
• Ability to deal effectively with people of all ages and backgrounds.
• Computer - experience with web writing and content management systems.

Pay

N/A

Schedule

N/A

Benefits

N/A