Marketing Coordinator

About the role

We are looking for a highly creative, hands-on Marketing Coordinator, with 2-3 years of experience to support and elevate our marketing activity across social media, digital channels, e-commerce, and customer communications.

Key Responsibilities

• Social Media Management
• Own and manage Wenzel's social media channels, including Facebook, Instagram, TikTok, X, and LinkedIn.
• Create and maintain a consistent, high-quality content calendar.
• Manage content production from ideation through to scheduling and publishing.
• Monitor social trends, cultural moments, and reactive opportunities to keep content relevant and engaging.
• Track performance and optimise content using analytics, platform insights, and competitor benchmarking.
• Ensure all content aligned with brand guidelines and marketing objectives.
• Community Management
• Act as the day-to-day voice of the brand across social media platforms.
• Respond promptly and professionally to comments, direct messages, customer feedback, and complaints.
• Build and nurture an engaged online community through proactive interaction and relationship building.
• Escalate customer issues where appropriate and identify recurring themes or opportunities for improvement.
• Content Creation
• Create engaging, platform-native content including Reels, TikToks, Stories, carousels, photography, and video.
• Lead in-house product, lifestyle, and campaign shoots.
• Edit content using tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Maintain a strong visual identity and ensure brand consistency across all content.
• Be comfortable appearing on camera when required.
• Copywriting & Brand Communications
• Write compelling, on-brand copy for social media, email campaigns, website content, and promotional materials.
• Adapt tone of voice across different channels and audiences.
• Support campaign messaging, product launches, seasonal promotions, and brand initiatives.
• Ensure consistency of messaging across all customer touchpoints.
• Email Marketing & CRM
• Support the planning, creation, and execution of email marketing campaigns.
• Write engaging email content and assist with campaign setup and deployment.
• Contribute to customer retention initiatives and database growth.
• Support targeted campaigns, promotions, and customer engagement programmes.
• E-Commerce & Digital Marketing
• Support website content updates, promotional activity, and product launches across digital channels.
• Work closely with internal teams to ensure marketing campaigns are effectively represented online.
• Help optimise customer journeys and online engagement opportunities.
• Monitor website performance and identify opportunities to improve customer experience and conversion.
• Influencer & Partnership Marketing
• Aid with influencer outreach, relationship management, and campaign coordination.
• Identify relevant creators, partners, and brand collaboration opportunities.
• Support campaign reporting and evaluate partnership performance.
• Campaigns & Collaboration
• Support the planning and execution of integrated marketing campaigns across social, email, digital, and in-store channels.
• Work closely with the Marketing Manager and wider business teams to bring campaigns to life.
• Contribute creative ideas and insights during campaign planning and brainstorming sessions.
• Assist with campaign reporting and post-campaign analysis.
• Reporting & Analytics
• Monitor and report on key marketing metrics across social media, email, website, and campaign activity.
• Produce regular performance reports with actionable recommendations.
• Use insights to continuously improve content, engagement, and campaign effectiveness.

Requirements

• Essential:
• 2–3 years' experience in a marketing, social media, or digital marketing role.
• Proven experience managing social media channels end-to-end.
• Strong understanding of Facebook, Instagram, TikTok, LinkedIn, and emerging social platforms.
• Experience creating short-form video and trend-led content.
• Excellent copywriting and communication skills.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Proactive, self-motivated, and comfortable taking ownership of tasks.
• Ability to work collaboratively in a fast-paced environment.
• Desirable:
• Experience working with influencers and content creators.
• Design and video editing experience.
• Experience using CRM and email marketing platforms.
• Familiarity with Meta Business Suite, Google Analytics 4 (GA4), and social media reporting tools.
• Experience within food, retail, hospitality, or franchise businesses.

What's in It for You?

• Salary: £28,000 per annum
• Opportunities for professional growth and career development
• Dynamic and supportive working environment
• 28 days annual leave plus your birthday off
• Staff incentives and rewards
• Employee discount on products
• Free meals whilst on shift
• Company laptop and mobile phone

Department

Marketing

Role

Marketing Coordinator

Locations

Wenzel's Head Office and Bakery