Marketing Coordinator

About the role

The Marketing Coordinator, under direction of the Marketing Director, provides second-level support marketing efforts for Professional and Continuing Education's degree programs to support the execution of marketing campaigns that generate qualified leads for target programs, positively impact the fiscal performance, and assist efforts to nurture leads and increase enrollments.

Responsibilities

• Aid in the development, implementation, and execution of an integrated, marketing, and communications strategy, including but not limited to: implementation of program-specific, multi-channeled digital marketing and communication plans for degree programs including website maintenance, email marketing, social media, organic search, and PPC activities.
• Support the Marketing Director and/or Senior Marketing Manager to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs).
• Coordinate with external vendors including designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, direct mail, print, etc.
• Implement email marketing initiatives including message development, copy writing, design, image selection, creating/testing HTML and developing corresponding landing page.
• Support the Marketing Director and/or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost-effective lead sources.
• Support the processing of marketing-related contracts and invoices.
• Assist in ongoing student engagement efforts, including managing student success website and developing email communications.
• Support the Marketing Director and/or Senior Marketing Manager with student retention efforts, program development, and the launch of new degree programs, including but not limited to coordinating ongoing student engagement efforts, managing student success website, and developing email communications.
• Implement initiatives that support an increase in program referrals.
• Afford support in all aspects of a new degree launch, such as competitive analysis, copywriting, email development, website build, and development of marketing and advertising materials.
• Conduct secondary research for all programs assigned and build out standard research templates.
• Monitor, track, and report on marketing campaigns and program activities, including but not limited to: tracking inquiries from potential students, coordinating with enrollment advisors, tracking campaign response rates, calculating ROI on campaign expenditures, tracking CPL and CPS by each source per program, preparing weekly program reports and semester reports, and supporting performance analysis and monitoring trends across various marketing channels.
• Research new marketing channels and emerging opportunities to specific target audiences.
• Support outreach efforts, career fairs, and other similar events.
• Execute and implement social media, email, paid search and other digital marketing tactics.

Requirements

• Bachelor’s degree is required.
• At least 1 year of experience in digital marketing and lead generation and/or marketing-related project management.
• Strong creative and problem-solving skills.
• Proficient with Microsoft Office, especially Excel and Word.
• Working knowledge of project management fundamentals.
• Excellent written and oral communication skills.
• Demonstrated ability to handle multiple tasks efficiently and accurately.
• Excellent attention to detail.
• Excellent customer service skills.
• Excellent writing, spelling and grammar skills.

Qualifications

• Basic knowledge and understanding of marketing strategy.
• Strong skill in using business software systems in the completion of work assignments; i.e. Word, Excel and working knowledge of PowerPoint, design programs, web analytic platforms, search (paid and organic), and customer relations management (CRM) software.
• Basic experience with Adobe creative suite and basic video editing skills are preferred.
• Strong knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.
• Strong proofreading skills.
• Fundamental research skills to conduct needs assessment and secondary research over the internet.
• Strong fact-verification skills.
• Strong knowledge of project management fundamentals.

Skills

• Knowledge of functional area and understanding of how work may impact other areas.
• Fundamental analytical skills to conduct analysis and develop recommendations, demonstrating organization and problem-solving skills.
• Strong skill in using business software systems in the completion of work assignments; i.e. Word, Excel and working knowledge of PowerPoint, design programs, web analytic platforms, search (paid and organic), and customer relations management (CRM) software.
• Experience using marketing automation software to develop and deliver digital marketing programs through a broad range of B2C channels including email, social media, and web.
• Experience with Google Analytics, marketing automation software, setting up email campaigns, and analyzing results.
• Fundamental research skills to conduct needs assessment and secondary research over the internet.
• Strong fact-verification skills.
• Strong knowledge of project management fundamentals.

Benefits

The University of San Diego offers a very competitive benefits package including medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD: Human Resources: Benefits

Pay

$25.36 - $28.90 per hour

Schedule

37.5 hours per week