Marketing Coordinator

Responsibilities

• Aid in media relations by drafting press releases, coordinating responses to media inquiries, scheduling interviews with hospital leaders, and maintaining relationships with local news outlets.
• Support reputation and brand management by ensuring all public-facing materials adhere to the hospital’s branding guidelines and align with its mission, values, and priorities.
• Create and manage content such as social media posts, newsletters, website updates, brochures, and patient stories that highlight hospital services, achievements, staff spotlights, community events, or new programs.
• Coordinate community outreach efforts by assisting with planning healthcare fairs, screenings, charity events, and other community programs designed to enhance the hospital’s visibility and goodwill.
• Maintain a positive image by monitoring public sentiment through tracking social media mentions, reviews, and community feedback, and responding to concerns as necessary.

Requirements

• A bachelor’s degree in Marketing, Business (Development), or a related field is preferred.
• At least 3 years of experience in a related field (such as business development, sales, or marketing) is required.
• Minimum 2 years of experience in a healthcare setting is required, with physician relations being a plus.
• Minimum 2 years of field marketing/sales/business development experience is required.
• Strong independent decision-making and communication skills are essential.
• Program planning and/or project management experience and evaluation are preferred.
• Critical thinking skills are required.
• The ability to work autonomously and collaboratively with others is necessary.

Qualifications

• A bachelor’s degree in Marketing, Business (Development), or a related field is preferred.
• At least 3 years of experience in a related field (such as business development, sales, or marketing) is required.
• Minimum 2 years of experience in a healthcare setting is required, with physician relations being a plus.
• Minimum 2 years of field marketing/sales/business development experience is required.
• Strong independent decision-making and communication skills are essential.
• Program planning and/or project management experience and evaluation are preferred.
• Critical thinking skills are required.
• The ability to work autonomously and collaboratively with others is necessary.

Skills

• Strong writing and editing skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite.
• Knowledge of social media platforms and digital marketing tools.

Benefits

• Competitive compensation.
• Medical insurance benefit plan.
• 401K retirement plan.
• Full benefits package at Prime Healthcare.