Marketing Coordinator

Responsibilities

• Cook up and oversee the creation, evaluation, and distribution of marketing assets for MarComm strategic projects and initiatives.
• Manage the workflow of all creative jobs, organize assets and creative materials, and guarantee the Hartford HealthCare brand is accurately portrayed and consistently represented in all creative work.
• Aid in the creation of creative briefs to ensure alignment with campaign objectives and system-wide and institute priorities.
• Coordinate and track the development, review, and delivery of marketing assets needed across the system, ensuring alignment with brand guidelines and all specifications needed.
• Serve as a liaison between marketing, design, and external vendors to manage timelines, feedback, and approvals for creative deliverables.
• Maintain and organize a centralized digital asset management system to ensure easy access to current and approved marketing materials.
• Support in the launch of marketing and advertising campaigns by packaging and trafficking creative assets tailored.
• Aid in the ideation and organization of creative briefs for marketing and advertising campaigns.
• Ensure all creative content meets correct specifications for delivery, including file formats, resolution, and sizes.
• Develop an understanding of the Hartford HealthCare brand guidelines including colors, fonts, logo tiers, design elements including imagery and graphic elements, voice and tone.
• Stay informed on industry trends and platform updates to proactively adjust asset requirements and marketing strategies.

Qualifications

• Bachelor’s Degree is required.
• Experience in marketing, advertising or related field is helpful, though other industry experience will be considered.
• Firm understanding of Microsoft Office Suite (Excel, PowerPoint and Word).
• Basic understanding of Adobe Creative Suite (Illustrator, InDesign, Photoshop).
• Proficient in using digital asset management (DAM) systems.
• Maintain an organized digital asset library, streamlining access to up-to-date marketing materials, and ensure brand consistency.
• Comprehend and communicate creative specifications to design teams without needing to execute design work directly.
• Review creative deliverables to ensure alignment with campaign goals, platform specifications, and brand.
• Adapt asset requests to meet the technical requirements of various platforms (e.g., Instagram, email, website banners).