Marketing/Content Lead

MADE HMBL Gym is a premier basketball player development facility in Fort Greene, Brooklyn, built in partnership between MADE Hoops and HMBL. We offer private, semi-private, and group training alongside strength and plyometrics programming for athletes of all ages and levels. MADE Hoops is the premier grassroots basketball events organization in North America. Founded in 2014, our mission has always been Maximizing Athletes' Development and Exposure (MADE). We host 100+ boys and girls basketball events annually, including competitive camps for all ages, middle school and high school tournaments, and the top independent high school circuit in the country. We're proud to have countless McDonald's All-Americans, NCAA athletes, and NBA stars among our alumni. The gym extends that mission into a year-round home for Brooklyn's next generation of hoopers.

About the Role

We're looking for a resourceful, community-minded Marketing/Content Lead to help grow MADE HMBL Gym's social channels and attract more athletes and clients. This is a hands-on, on-site role at our Fort Greene facility where you'll do a little bit of everything: capture content during live training sessions, mic up trainers, conduct interviews, edit and post videos, and help manage our social media presence. If you want to learn what it actually takes to grow a newer account in the sports space from the ground up, this is that opportunity.

Build an engaging digital presence that makes more athletes and families aware of MADE HMBL, gives them a feel for what happens inside the gym, and ultimately helps drive people through the doors. You'll work closely with gym leadership, trainers, and the broader MADE Hoops content team to find the people, stories, personalities, and moments that make the facility unique and turn them into content people actually want to watch.

Responsibilities

• Capture photo and video content across training sessions, camps, clinics, events, and everyday activity inside the gym.
• Edit and publish short-form content across Instagram, TikTok, YouTube Shorts, and other relevant platforms.
• Help manage the gym's day-to-day social presence, including posting, captions, community engagement, and content scheduling.
• Develop repeatable content series featuring our trainers, athletes, and the personalities inside the gym.
• Capture mic'd-up sessions, teaching moments, interviews, challenges, testimonials, behind-the-scenes moments, and other social-first content.