Content Marketing Lead

Marketing role based in San Francisco, CA. Full-time hybrid position with a salary range of $140K-$180K plus equity.

About Rec

Think about the last time you tried to book a tennis court, sign your kid up for a swim lesson, or find an open rec league that fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper. $3T is spent on recreation globally, and it's built on a completely fragmented system largely untouched by technology.

At Rec (recreation.ai), we're using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection—a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.

We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb. People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.

About The Role

Rec is looking for a Content Marketing Lead who can turn real market activity, partner wins, product launches, and customer stories into content that moves deals forward. Reporting to the Head of Revenue and working closely with our Head of Growth Marketing, this person owns the story Rec tells to Parks and Recreation directors, private recreation operators, and the broader market watching us build density metro by metro.

This is a hands-on role, not a management one. You'll handle interviewing, drafting, editing, and shipping yourself, pulling in contractors or freelancers only when necessary. Most of the job involves strategy, sourcing, and editorial judgment: deciding which stories to tell, which proof points matter to which buyer, and how content should be structured so Sales will actually use it.

Two things make this role different from a typical B2B content job:

• Most of what you'll write starts as a real deployment: a city, a facility, or a program director with a specific before-and-after story. You need to be comfortable interviewing partners directly and turning messy conversations into clear, credible content.
• Rec is actively shaping its AI narrative. You'll need to translate real product and workflow changes into stories that resonate with practitioners who care about getting their time back, not just "AI" as a buzzword.

Responsibilities

• Partner proof: Turn Rec deployments into case studies, testimonials, and short-form video assets. Build a reusable library of quotes, story snippets, and proof points for Sales, ABM, and events.
• AI narrative: Translate Rec's AI capabilities into clear, concrete stories for Parks & Recreation and private rec operators, grounded in real workflow change, not abstract AI messaging.
• Sales and campaign assets: Create decks, one-pagers, proposal content, landing pages, and email copy for Sales and Growth Marketing, modular enough to adapt by market, persona, and buying stage.
• Editorial ownership: Set and run Rec's content calendar and voice across the website, blog, and social channels, with an eye on SEO and AI-driven answer engines (AEO).
• Interviewing and synthesis: Interview partners, Sales, Product, and Customer Experience directly, and turn messy input into accurate, credible, and fast-to-ship content.
• Cross-functional partnership: Work closely with Growth Marketing, Sales, Product, and Customer Experience to ensure content supports active deals and campaigns.

Requirements

• 5-8 years of B2B content marketing experience, ideally at a startup or scale-up, with a portfolio of case studies, customer stories, or sales enablement assets—not just blog posts.
• Strong, clear writing skills across formats: long-form articles, case studies, video scripts, sales decks, and web copy.
• Comfortable interviewing customers or partners and turning conversations into compelling stories. This role is closer to journalism than copywriting.
• Working knowledge of SEO and how AI/answer engines (AEO) surface content, and how to optimize for both.
• Experience partnering directly with Sales or Demand Gen to build assets that get used in live deals, not just published and forgotten.
• A self-starter who’s comfortable owning strategy and execution in a lean team. This isn’t a role for someone who wants to manage a team of writers on day one.

Nice to Have

• Experience with vertical B2B/AI storytelling.
• Coordination of short-form video production.