Content Marketing Lead

About the role

Crunchafi is seeking a Content Marketing Lead to develop and execute a comprehensive content strategy that drives brand visibility, leads, and engagement across various channels.

Responsibilities

• Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement.
• Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy.
• Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends.
• Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings.
• Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.).
• Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams.
• Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels.
• Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.

Qualifications

• 3–5 years of experience in content marketing, copywriting, or similar roles within a B2B SaaS or accounting/financial technology company.
• Proven experience driving SEO growth through content planning, optimization, and performance tracking.
• Strong background in sales enablement content and understanding of the buyer’s journey.
• Excellent writing and editing skills and able to simplify technical topics into clear, engaging messages.
• Extensive experience with creative and publishing tools such as InDesign, Figma, or Canva (preferred).
• Familiarity with HubSpot or similar CRM/marketing automation platforms (preferred).
• Highly organized self-starter who thrives in a fast-paced, collaborative environment.
• Strategic thinker with the ability to connect content initiatives to measurable business outcomes.
• Experience working with CPA firms, accounting software, or fintech audiences.

Benefits

• Competitive salary
• Health, dental, and vision plans
• 401(k) Retirement savings plan for US-based employees
• 100% remote work environment, with occasional travel for in-person company and/or team meetings
• Unlimited PTO
• Significant professional development growth opportunities
• Dynamic and inclusive company culture with real commitment to our values