Content Marketing Lead

Content Marketing Lead

Anrok is hiring a Content Marketing Lead to own how the company shows up in the market through editorial and digital content. This is a builder's seat. You will own the strategy and ship the work, partnering closely with marketing and sales and managing our brand and creative agencies.

• Own the content roadmap end to end, from strategy and social/editorial calendar to the work that ships, mapped to brand and pipeline goals.
• Set creative direction across formats: long-form editorial, thought leadership, video, social, newsletters, and campaign assets.
• Own the external content voice and build an editorial point of view on tax, finance, and infrastructure that could only come from Anrok.
• Manage agency and freelance partners across writing, design, and video. Brief the work, hold the bar, and keep the voice consistent.
• Partner with product marketing and sales to turn launches and customer stories into content that moves deals.
• Create for every stage of the funnel, from category narrative at the top to proof at the bottom.
• Own distribution. Decide where content lives, how it travels across channels, and how it compounds into an audience over time.
• Stay ahead of how content gets found and consumed, including AI-driven search and the feeds your audience actually reads.
• Tie content to engagement, audience growth, and pipeline, and move budget toward what performs.

About the Role

Anrok is a leading tax automation platform enabling businesses to expand globally without compliance complexity. We handle the ever-changing maze of tax laws at municipal, state, and federal levels so companies can focus on growth, not compliance.

Responsibilities

• Own the content roadmap end to end, from strategy and social/editorial calendar to the work that ships, mapped to brand and pipeline goals.
• Set creative direction across formats: long-form editorial, thought leadership, video, social, newsletters, and campaign assets.
• Own the external content voice and build an editorial point of view on tax, finance, and infrastructure that could only come from Anrok.
• Manage agency and freelance partners across writing, design, and video. Brief the work, hold the bar, and keep the voice consistent.
• Partner with product marketing and sales to turn launches and customer stories into content that moves deals.
• Create for every stage of the funnel, from category narrative at the top to proof at the bottom.
• Own distribution. Decide where content lives, how it travels across channels, and how it compounds into an audience over time.
• Stay ahead of how content gets found and consumed, including AI-driven search and the feeds your audience actually reads.
• Tie content to engagement, audience growth, and pipeline, and move budget toward what performs.

Requirements

• 5+ years creating content for a B2B audience, ideally in SaaS, fintech, or infrastructure.
• A portfolio with range: digital first, sharp writing, and a few wins that broke through.
• Strong editorial judgment and a clear view of what great looks like.
• Experience directing creative and managing agencies or freelancers, not only producing the work yourself.
• Fluency in how modern audiences discover and consume content, from search to social to AI answers.
• A bias for shipping. You publish, learn, and iterate rather than wait for perfect.
• The ability to make a complex category land with a finance or operations leader in a single read.
• The experience of building a content engine or editorial brand from an early stage.

Qualifications

• Own the content roadmap end to end, from strategy and social/editorial calendar to the work that ships, mapped to brand and pipeline goals.
• Set creative direction across formats: long-form editorial, thought leadership, video, social, newsletters, and campaign assets.
• Own the external content voice and build an editorial point of view on tax, finance, and infrastructure that could only come from Anrok.
• Manage agency and freelance partners across writing, design, and video. Brief the work, hold the bar, and keep the voice consistent.
• Partner with product marketing and sales to turn launches and customer stories into content that moves deals.
• Create for every stage of the funnel, from category narrative at the top to proof at the bottom.
• Own distribution. Decide where content lives, how it travels across channels, and how it compounds into an audience over time.
• Stay ahead of how content gets found and consumed, including AI-driven search and the feeds your audience actually reads.
• Tie content to engagement, audience growth, and pipeline, and move budget toward what performs.

Skills

• Own the content roadmap end to end, from strategy and social/editorial calendar to the work that ships, mapped to brand and pipeline goals.
• Set creative direction across formats: long-form editorial, thought leadership, video, social, newsletters, and campaign assets.
• Own the external content voice and build an editorial point of view on tax, finance, and infrastructure that could only come from Anrok.
• Manage agency and freelance partners across writing, design, and video. Brief the work, hold the bar, and keep the voice consistent.
• Partner with product marketing and sales to turn launches and customer stories into content that moves deals.
• Create for every stage of the funnel, from category narrative at the top to proof at the bottom.
• Own distribution. Decide where content lives, how it travels across channels, and how it compounds into an audience over time.
• Stay ahead of how content gets found and consumed, including AI-driven search and the feeds your audience actually reads.
• Tie content to engagement, audience growth, and pipeline, and move budget toward what performs.

Benefits

• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• An annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• An annual team off-sites and in-person opportunities around our growing Anrok hubs.
• A home office setup stipend to ensure you have the equipment you need to thrive at work.

Pay

• $150K - $180K

Schedule

• Daily lunch and snacks for those working out of our office hubs.
• A dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.