Content Marketing Lead

Core Competencies

• Written Engine Ownership: Build and maintain a content system that takes one big idea and scales it into anchor reports, whitepapers, blog posts, and sharp LinkedIn copy without losing the through-line
• Executive Voice and Ghostwriting: Write in someone else’s voice — reports, posts, and stage narrative for our CEO and senior leaders — and make it sound like them, not like you
• CRE Domain Fluency: Produce content credible to lenders and underwriters in healthcare, senior housing, and multifamily; you know the difference between generic AI productivity and vertical depth
• Cross-functional Collaboration: Partner with product marketing, sales, and events so thought leadership, sales narrative, and the room all carry the same flag
• Format Range: Operate across a 20-page whitepaper and a three-line post with equal command and the same point of view holding across both
• Video and Multimedia Instinct: Shape and script video and podcast concepts that extend written work further, partnering with production

Ideal Candidate

• 5+ years of content, journalism, or thought leadership experience, with at least 2 years working directly in or writing for commercial real estate, CRE lending, or private credit — this is required, the rest is trainable
• A portfolio of writing that made people think and want to keep reading, not just rank — clarity, voice, an actual argument, a little wit
• Operate end-to-end without a layer of process; this is a builder role, not a manager one
• Communicate clearly with both technical partners and domain experts
• Understand that brokers live on LinkedIn and lenders mostly don’t, and you write and distribute accordingly
• Can ghostwrite an executive and have it sound like them, not like you

What Sets You Apart

• Experience in B2B SaaS, fintech, or regulated industries
• Instinct for GEO/SEO and how AI assistants surface answers
• Early-stage startup experience, especially building from zero to one
• Experience building repeatable content systems, not just one-off projects
• Experience working directly with executives on external-facing narrative

Why Join Hypha

• Be at the cutting edge of applied AI in commercial real estate
• Have large scope and massive impact as an early senior hire
• Work directly with the leadership team and CMO
• Strong career growth opportunities as we scale
• Competitive compensation: $180,000–$220,000 base salary plus equity