Marketing Lead, Content

About the role

We're hiring a Marketing Lead to own the strategic narrative, editorial voice, assets, and social presence of Sumble. This is a senior individual contributor role with no direct reports.

Responsibilities

• Define what Sumble sounds like, set editorial standards, and build the voice guide, tone do's and don'ts, and stylistic conventions that scale across every channel and contributor.
• Develop and own Sumble's strategic narrative, translating it into essays, decks, talks, and ads, and run the narrative loop with sales.
• Own Sumble's organic social presence on LinkedIn, set the editorial calendar, write posts, and engage with thought leaders.
• Create long-form and short-form content that earns attention, write hook-based content, and run the editorial calendar across all formats.
• Own video and multimedia content, brief, shape, and direct short-form video, explainer pieces, and motion and visual assets.
• Build sales enablement assets and own funnel content that makes our demand gen motion work.
• Use Sumble's platform signals to produce data-driven content and mine raw signal for narrative.
• Own how Sumble gets found in AI answer engines and build practices and partnerships to compound this advantage.
• Track what works and what doesn't, by piece and by channel, and adjust accordingly.

Requirements

• 7+ years of B2B content experience, ideally in GTM tech, with a range across long-form and short-form content.
• A sales-oriented mindset and data-curious nature.
• A Super IC operating style and demonstrated AI fluency in real production workflows.
• Comfortable orchestrating consultants and agencies and ghost-writing chops.

Benefits

• Top tier medical, dental, and vision insurance (US)
• 401(k) (US)
• 4 weeks PTO
• Equity in a high-growth, Series A company
• Generous AI token usage policy