Marketing Communications Specialist
About Our Client
The organization operates in the intelligent robotics sector, providing solutions for factory automation and intralogistics. It addresses the need for advanced automation technologies that enhance manufacturing and logistics processes globally. As a subsidiary of a large global automation company with operations in over 40 countries, the organization supports growth and innovation in robotics applications.
About the Opportunity
The Marketing Communications Specialist role is focused on developing and executing marketing communications that support the organization's global growth and commercial objectives. This position plays a key role in translating product strategies and technical capabilities into clear, customer-focused communications that generate demand and enhance market presence.
Responsibilities
- Develop customer-facing marketing communications for product launches and strategic initiatives.
- Create brochures, case studies, white papers, videos, presentations, and sales enablement materials.
- Translate complex technical information into clear messages emphasizing business value.
- Ensure consistent messaging, branding, and voice across all communications.
- Support communications throughout product lifecycles, including updates and discontinuations.
- Collaborate with digital marketing to develop content for web, social media, email, and campaigns.
- Coordinate content calendars and campaign messaging across teams.
- Align communications with broader marketing initiatives and regional activities.
- Use market feedback and performance data to improve communication effectiveness.
- Support press releases, executive communications, and thought leadership content.
- Lead communications planning and content creation for events and industry engagements.
- Manage relationships with external vendors and partners for marketing materials.
- Track and analyze marketing performance metrics and support budget management.
- Improve communications workflows and document best practices for global execution.
Requirements
- Bachelor's degree or equivalent in Marketing, Communications, Journalism, Business Administration, or related field.
- 3-5 years experience in marketing communications, content marketing, public relations, or related B2B roles.
- Proven experience in creating and executing customer-facing marketing communications programs.