Marketing Communications Specialist
Applied Materials · Santa Clara, CA · Yesterday
Marketing$88k–$121k/yrFull-time
About the role
We are seeking a Marketing Communications Specialist to support strategic communications and engagement initiatives for Applied Materials' Semiconductor Product Group (SPG) Strategy & Product Marketing team. This role will support the execution of high-impact customer events, industry forums, executive engagements, internal communications, and integrated marketing programs that enhance product visibility and strengthen Applied's leadership position in the semiconductor industry.
Responsibilities
- Event Strategy & Execution
- Support the planning and execution of high-impact showcase events aligned with major industry gatherings, including large-format technology forums, regional symposia, customer engagements, expert panels at global conferences and university engagements.
- Coordinate all facets of event execution, including venue identification, vendor engagement (e.g., audiovisual, design, hospitality, transportation, accommodations), contract negotiation, site inspections, and end-to-end logistics support.
- Manage event registration, attendee communications, surveys, reporting, and onsite event management through Cvent.
- Collaborate with internal stakeholders to develop compelling event content and ensure alignment with business objectives and brand messaging.
- Vendor & Media Management
- Support the management of external agencies and vendors to produce high-quality promotional materials.
- Coordinate vendor deliverables, budgets, timelines, and logistics to support program execution.
- Support media outreach activities and recommend appropriate channels to help reach target audiences and maximize campaign impact.
- Internal Communications
- Develop and distribute internal communications that keep employees informed and engaged, including announcements, newsletters, leadership messages, and event-related updates.
- Partner with cross-functional teams—product marketing, sales, and engineering—to ensure consistent, accurate, and timely internal messaging.
- Support the rollout of product launches and company initiatives through clear internal communication plans, maintaining channels and templates that ensure a consistent voice and brand.
- Drive the planning and execution of internal events, including strategy meetings and employee engagement activities.
- Stakeholder Engagement & Reporting
- Build and maintain relationships with key internal and external stakeholders, including executives, customers, partners, academia and vendors.
- Track and report on event performance, media engagement, and campaign effectiveness using relevant KPIs and analytics tools.
Qualifications
- 4+ years of experience in marketing communications, product marketing, corporate communications, public relations, event marketing, or a related field.
- Experience supporting large-scale, multi-stakeholder events in a technology or B2B environment.
- Proficiency with event management platforms including Cvent, including event setup, registration management, attendee communications, reporting, and analytics.
- Strong written and verbal communication skills, including internal and executive communications.
- Strong project management and organizational skills.
- Experience in high-tech industries preferred.
- Bachelor's degree in Marketing, Communications, Business, or related field.
Competencies
- Functional Knowledge: Strong understanding of marketing communications, event strategy, and stakeholder engagement.
- Business Expertise: Ability to align communications activities within broader business goals.
- Problem Solving: Effectively manages competing priorities and resolves operational challenges.
- Impact: Drives business results through strategic communications and event execution.
- Interpersonal Skills: Collaborates effectively with cross-functional teams and external partners.
Time Type: Full time
Employee Type: Assignee / Regular
Travel: Yes, 25% of the Time
Relocation Eligible: Yes