MARKETING COMMUNICATIONS SPECIALIST

About the role

Execute integrated marketing campaigns across email, website, social media, digital, content, and print channels, coordinating messaging, assets, timelines, and stakeholder communications.

Responsibilities

• Manage HubSpot email marketing campaigns, including audience segmentation, content development, testing, deployment, performance reporting, and optimization.
• Develop, edit, and coordinate technical, educational, promotional, and customer-facing content, including blogs, product messaging, customer communications, and thought-leadership materials.
• Manage website content updates and social media calendars, ensuring communications are accurate, current, engaging, and consistent with brand standards.
• Create and maintain digital and print marketing materials and sales enablement resources to support campaigns, product launches, promotions, and field sales initiatives.
• Coordinate marketing projects and creative workflows from intake through completion, including project tracking, feedback, approvals, stakeholder communication, and deadline management.
• Partner with Sales, Education, marketing leadership, and external partners to support campaigns and events, analyze performance and field feedback, and identify opportunities to improve marketing effectiveness.

Qualifications

• Bachelor's degree in marketing or related field
• 3 years of experience in corporate marketing communications, digital marketing, content marketing, or related field
• Experience executing integrated marketing communications across email, web, social, content, digital, and print
• Experience with HubSpot or similar email marketing campaigns and reporting
• Ability to write, edit, and proofread technical, educational, and promotional materials for customer-facing use
• Ability to manage multiple projects and meet deadlines
• Website content management experience
• Campaign performance reporting experience
• Cross-functional project coordination experience
• High school diploma or equivalent

Pay

$60,000-$70,000

Schedule

Monday–Friday, onsite in Tampa, 33634