Marketing Communications Specialist

About the role

Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S., offering public and private education institutions breakfast and lunch programs, after-school snacks, catering, nutrition education, and retail operations. The Marketing Specialist partners with schools to create culinary experiences that support student success by delivering healthy, nutritional meals with a stellar dining experience. This role supports Aramark’s clients with product innovation, merchandising, and promotions, serving as a liaison between Aramark’s Marketing team and client account locations to meet client and consumer needs while adhering to Aramark standards.

Responsibilities

• Conducts marketing research and data collection, including focus groups, surveying, campus mapping, trend development and research, and competitive pricing analysis
• Develops marketing plans and new strategies and tactics to promote existing or new locations, enhancing sales and customer satisfaction
• Provides sales support by developing and executing annual campaigns, including oral and written presentations to various target groups
• Supports business development with Request for Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs)
• Coordinates special events, promotions, marketing collateral, media interaction, public relations, website updates, and social media marketing
• Builds relationships with clients, organizational department heads, and subgroups/community groups

Qualifications

• At least 3 years of product, marketing, and/or merchandising experience
• People management experience for at least 2–3 direct reports
• Bachelor’s degree or equivalent experience in business or marketing
• Proven ability to increase sales and measure the impact/return on investment of implemented programs
• Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, and thinking creatively and strategically
• Excellent interpersonal skills, including presentation, public speaking, and client interaction skills
• Ability to efficiently utilize social media and Microsoft Office products to accomplish work tasks
• Valid driver’s license and vehicle