Marketing Communications Specialist

About the role

AMGUARD Environmental Technologies (“AMGUARD”) is seeking a Marketing Communication Specialist to strengthen the AMGUARD marketing mission. This role will work across all AMGUARD specialty market segments – Pest, Turf, Nursery, Ornamental, Public Health and Landscape. The Marketing Communication Specialist will bring experience and skill designing and executing B2B digital advertising campaigns, conducting market and competitive research and supporting strategic communications. The position will strengthen AMGUARD’s strategic commitment to expanding customer marketshare while working as a marketing generalist on a team focused on branding, digital marketing campaigns, and supporting overall commercial initiatives.

Responsibilities

• Design and execute digital B2B marketing campaigns to end user and distribution customers
• Support corporate, product, and technology branding initiatives
• Prepare a monthly ROI analysis of paid media metrics to help the team maximize use of media budget
• Develop distribution visibility and partnership activation strategies
• Support the development, execution, and analysis of surveys and focus groups
• Participate in key innovation and product development initiatives

Requirements

• 3+ years of marketing, customer activation, trade marketing or brand marketing experience
• Bachelor’s degree required; Marketing preferred
• 5+ years of experience marketing insect, weed, and plant disease control products and/or services in US specialty markets
• Familiarity with US specialty markets, drivers, competitive products, and regulatory environments
• Understanding of manufacturer indirect sales models and multiple customer audiences
• Product development and product management experience is a plus

Skills

• Entrepreneurial, agile, creative mindset that thrives in entrepreneurial environments
• Focus on leadership by example, bias for results and execution, and humility and confidence to put team success ahead of self
• Strong strategic thinking and project management capabilities
• Experience building customer engagement activation or experiential programs
• Experience with digital marketing tools, social media management, and content creation for technical and diverse audiences
• Knack for clarifying, simplifying, and streamlining information and processes
• Excellent data visualization skills via Excel and PowerPoint
• Ability to interact with all levels of management and staff
• Detail-oriented and self-motivated
• Proficiency with Google Marketing Platform
• Excellent analytical and problem-solving skills with strong attention to detail
• Strong written and oral communication skills
• Ability to pass background check

Benefits

• Health insurance including Medical, Dental, Vision, Life
• Health Savings Account (HSA) & Flexible Spending Account (FSA)
• 401(k) Retirement Savings Plan with employer matching
• Employee Stock Purchasing Plan (ESPP) with employee discount
• Vacation, Sick & Holiday pay