Marketing & Communications Manager
Shimmick Corporation · California, United States · 3 wk ago
RemoteRemoteMarketing$110k–$160k/yrFull-time
Responsibilities
- Supports the MarCom team in implementing overall marketing strategy goals and objectives for advancing Shimmick's brand visibility
- Leads the creation and ongoing development of marketing materials including one-sheets, decks, and playbooks
- Partners cross-functionally with internal teams to ensure consistent messaging, brand alignment and effective marketing strategies across the organization
- Maintain marketing plans maximizing incremental gains to meet overarching business goals
- Maintain marketing data and generate regular reports to support leadership decision-making
- Manage external vendors, consultants, designers, and photographers
- Brand Management & Messaging
- Maintain and evolve the company’s brand identity, messaging, and visual standards
- Ensure consistent brand representation across all marketing and communications materials
- Develop and refine value propositions and messaging aligned with target markets and clients
- Communications & Content Development
- Oversee internal and external communications, including all-employee meetings, company announcements, press releases, and executive messaging
- Develop content highlighting project wins, milestones, safety performance, innovation, and company culture
- Coverage messaging that supports corporate initiatives, market positioning, and business objectives
- Lead presentation development for: All-employee meetings and internal communications
- Executive leadership presentations
- Investor-facing presentations and corporate overviews
- Client-facing and business development presentations
- Industry conferences, panels, and speaking engagements
- Ensure presentations are clear, compelling, on-brand, and tailored to the intended audience
- Partner with executives, business development, and operations teams to translate complex information into effective visual and narrative presentations
- Digital Marketing & Social Media
- Maintain and optimize the company website, ensuring timely updates to branding and organizational content
- Oversee social media strategy, content planning, posting, and engagement
- Track and analyze digital performance metrics and recommend improvements
- Public Relations & Industry Engagement
- Coordinate media relations, trade publication content, and award submissions
- Support participation in industry events, conferences, and trade shows
- Implement public relations and social media strategies to ensure real-time publication of content, including announcements, awards, events, and crisis
- Aid in the preparation of investor-facing materials, including earnings presentations, fact sheets, corporate overviews, and website content
- Strengthen the company’s visibility and reputation within the heavy civil and infrastructure markets
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field + 6 years of relevant marketing and/or communications experience or demonstrated equivalency of education and experience
- Strong background in digital marketing, social media, and executing integrated online campaigns
- Deep understanding of B2B social strategy, especially on LinkedIn and other platforms where industry stakeholders are highly active
- Strong storytelling, content development, and presentation skills
- Strong operational skills with experience building and managing foundational infrastructure such as campaign calendars, planning processes, and repeatable workflows
- Hightly organized and detail-oriented, with the ability to manage several projects concurrently in a fast-paced, ever-changing environment, and adhere to evolving deadlines
- Motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives